{"id":21331,"date":"2025-02-10T22:01:45","date_gmt":"2025-02-10T20:01:45","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=21331"},"modified":"2025-02-12T13:33:53","modified_gmt":"2025-02-12T11:33:53","slug":"neodolatelne-predmety-e-mailu-jak-psat-nadpisy-ktere-zvysuji-miru-otevreni","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/","title":{"rendered":"Neodolateln\u00e9 p\u0159edm\u011bty e-mail\u016f: jak ps\u00e1t nadpisy, kter\u00e9 zvy\u0161uj\u00ed po\u010det otev\u0159en\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zvl\u00e1dnut\u00ed um\u011bn\u00ed psan\u00ed poutav\u00fdch p\u0159edm\u011bt\u016f nen\u00ed jen ot\u00e1zkou kreativity, ale i strategie. Zde je n\u011bkolik \u00fa\u010dinn\u00fdch technik, podlo\u017een\u00fdch skute\u010dn\u00fdmi p\u0159\u00edpady, kter\u00e9 v\u00fdrazn\u011b zv\u00fd\u0161\u00ed m\u00edru otev\u0159en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Pou\u017eijte siln\u00e1 slova, kter\u00e1 vzbud\u00ed zv\u011bdavost.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siln\u00e9, podmaniv\u00e9 v\u00fdrazy vzbuzuj\u00ed emoce a vyvol\u00e1vaj\u00ed ve \u010dten\u00e1\u0159\u00edch zv\u011bdavost. V\u00fdrazy jako \"exkluzivn\u00ed\", \"tajn\u00fd\", \"posledn\u00ed \u0161ance\" nebo \"zdarma\" jsou ide\u00e1ln\u00ed pro upout\u00e1n\u00ed pozornosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong> Jeden internetov\u00fd prodejce m\u00f3dy vyzkou\u0161el dv\u011b verze vyd\u00e1n\u00ed, aby propagoval speci\u00e1ln\u00ed nab\u00eddku:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verze A: \"Objevte na\u0161e nov\u00e9 nab\u00eddky\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verze B: \"Secret revealed: 40% discount today only\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9ma \"Tajemstv\u00ed odhaleno\" zv\u00fd\u0161ilo m\u00edru otev\u0159en\u00ed o 22%, a to d\u00edky efektu intriky vyvolan\u00e9mu slovem \"tajemstv\u00ed\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>Uv\u00e1d\u011bjte slova, kter\u00e1 vyvol\u00e1vaj\u00ed nal\u00e9havost nebo exkluzivitu, ale nezneu\u017e\u00edvejte je, proto\u017ee by mohla b\u00fdt vn\u00edm\u00e1na jako spam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. P\u0159izp\u016fsobte si sv\u00e9 podnik\u00e1n\u00ed: s\u00edla vlastn\u00edho jm\u00e9na<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalizace je kl\u00ed\u010dem k vytvo\u0159en\u00ed okam\u017eit\u00e9ho spojen\u00ed. Zahrnut\u00ed jm\u00e9na p\u0159\u00edjemce do p\u0159edm\u011btu m\u016f\u017ee zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed, ale pro dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f jej kombinujte s konkr\u00e9tn\u00edmi nab\u00eddkami nebo v\u00fdhodami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong> Technologick\u00e1 spole\u010dnost rozeslala dv\u011b verze propaga\u010dn\u00edho e-mailu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verze A: \"Novinky pro v\u00e1s\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verze B: \"Marie, tato nab\u00eddka je pro va\u0161e pot\u0159eby ide\u00e1ln\u00ed.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalizovan\u00e1 verze se 15% v\u00edce otev\u00edr\u00e1. To dok\u00e1zalo, \u017ee va\u0161e vlastn\u00ed jm\u00e9no v kombinaci s relevantn\u00edm sd\u011blen\u00edm m\u016f\u017ee m\u00edt v\u00fdznam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>P\u0159izp\u016fsobte nejen jm\u00e9no, ale i zpr\u00e1vu podle z\u00e1jm\u016f nebo p\u0159edchoz\u00edho chov\u00e1n\u00ed p\u0159\u00edjemce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vytv\u00e1\u0159\u00ed pocit nal\u00e9havosti a nedostatku ve spr\u00e1vn\u00fd \u010das.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9mata, kter\u00e1 vyjad\u0159uj\u00ed nal\u00e9havost, jsou \u010dasto velmi \u00fa\u010dinn\u00e1, ale mus\u00ed b\u00fdt pou\u017eita ve spr\u00e1vn\u00fd \u010das. Pokud je budete pou\u017e\u00edvat p\u0159\u00edli\u0161 \u010dasto, mohou va\u0161i odb\u011bratel\u00e9 ztratit z\u00e1jem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fr\u00e1ze, kter\u00e9 dob\u0159e funguj\u00ed:<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Posledn\u00ed mo\u017enost vyu\u017e\u00edt tuto nab\u00eddku\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Na z\u00edsk\u00e1n\u00ed slevy 50% zb\u00fdv\u00e1 u\u017e jen n\u011bkolik hodin.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong> Elektronick\u00fd obchod s elektronikou realizoval 48hodinovou kampa\u0148 bleskov\u00e9ho prodeje. Zas\u00edl\u00e1n\u00edm zpr\u00e1v s p\u0159edm\u011btem: \"Pouze dnes: 30% sleva na va\u0161e obl\u00edben\u00e9 gadgety\" dos\u00e1hli 30% vy\u0161\u0161\u00ed m\u00edry otev\u0159en\u00ed, ne\u017e byl jejich obvykl\u00fd pr\u016fm\u011br.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>Nal\u00e9havost pou\u017e\u00edvejte st\u0159\u00eddm\u011b. Kombinujte ji s re\u00e1ln\u00fdmi fakty, abyste si vybudovali d\u016fv\u011bru a nep\u016fsobili zav\u00e1d\u011bj\u00edc\u00edm dojmem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Sna\u017ete se b\u00fdt stru\u010dn\u00ed a v\u00fdsti\u017en\u00ed<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve sv\u011bt\u011b, kde u\u017eivatel\u00e9 dost\u00e1vaj\u00ed stovky zpr\u00e1v denn\u011b, maj\u00ed kr\u00e1tk\u00e9 a jasn\u00e9 p\u0159edm\u011bty tendenci vyniknout. Mobiln\u00ed za\u0159\u00edzen\u00ed tuto pot\u0159ebu je\u0161t\u011b zv\u00fdraznila, proto\u017ee dlouh\u00e9 p\u0159edm\u011bty se na obrazovce snadno utnou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Doporu\u010den\u00ed<\/strong>P\u0159edm\u011bt by m\u011bl m\u00edt 5 a\u017e 7 slov (nebo m\u00e9n\u011b ne\u017e 50 znak\u016f).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh<\/em><\/strong>: Slu\u017eba p\u0159edplatn\u00e9ho j\u00eddla rozes\u00edlala z\u00e1silky s t\u011bmito dv\u011bma polo\u017ekami:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verze A: \"Nov\u00e9 recepty pro v\u00e1s\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verze B: \"Lahodn\u00e1 ve\u010de\u0159e za 20 minut\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verze B m\u011bla 18% vy\u0161\u0161\u00ed m\u00edru otev\u0159en\u00ed, proto\u017ee jasn\u011b a rychle sd\u011blovala p\u0159\u00ednos sd\u011blen\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada:<\/em><\/strong> Vyu\u017eijte p\u0159ehlednost ve sv\u016fj prosp\u011bch. Jasn\u00e9 sd\u011blen\u00ed v\u017edy p\u0159it\u00e1hne v\u00edce pozornosti ne\u017e nejednozna\u010dn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Kl\u00e1st ot\u00e1zky nebo pou\u017e\u00edvat \u010d\u00edsla v p\u0159edm\u011btu<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ot\u00e1zky vzbuzuj\u00ed zv\u011bdavost, zat\u00edmco \u010d\u00edsla zaji\u0161\u0165uj\u00ed p\u0159ehlednost a strukturu. Ot\u00e1zky, kter\u00e9 kombinuj\u00ed oba prvky, maj\u00ed obvykle lep\u0161\u00ed v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159\u00edklad<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"V\u011bd\u011bli jste, \u017ee m\u016f\u017eete u\u0161et\u0159it a\u017e 50%?\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"5 rychl\u00fdch tip\u016f pro zlep\u0161en\u00ed e-mailov\u00e9ho marketingu\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong> Marketingov\u00e1 poradensk\u00e1 spole\u010dnost rozeslala informa\u010dn\u00ed kampa\u0148 se dv\u011bma r\u016fzn\u00fdmi p\u0159edm\u011bty. Verze, kter\u00e1 obsahovala \u010d\u00edslo \"3 kl\u00ed\u010de ke zv\u00fd\u0161en\u00ed va\u0161\u00ed anga\u017eovanosti\", dos\u00e1hla o 12% v\u00edce otev\u0159en\u00ed ne\u017e obecn\u00fd p\u0159edm\u011bt \"Zlep\u0161ete svou anga\u017eovanost\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>Pou\u017eijte otev\u0159en\u00e9 ot\u00e1zky nebo atraktivn\u00ed \u010d\u00edsla, abyste vzbudili zv\u011bdavost \u010dten\u00e1\u0159\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Neust\u00e1l\u00e9 A\/B testov\u00e1n\u00ed: neexistuje \u017e\u00e1dn\u00fd kouzeln\u00fd vzorec.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejlep\u0161\u00ed vyd\u00e1n\u00ed nebude v\u017edy nejkreativn\u011bj\u0161\u00ed. Co funguje v jedn\u00e9 kampani, nemus\u00ed fungovat v jin\u00e9. Proto je nezbytn\u00e9 A\/B testov\u00e1n\u00ed, abyste pochopili, \u010demu va\u0161i odb\u011bratel\u00e9 d\u00e1vaj\u00ed p\u0159ednost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong> Cestovn\u00ed spole\u010dnost rozeslala dv\u011b verze vyd\u00e1n\u00ed, aby propagovala sv\u00e9 pr\u00e1zdninov\u00e9 bal\u00ed\u010dky:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verze A: \"S touto nab\u00eddkou ute\u010dte na pl\u00e1\u017e\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verze B: \"Pouze na 48 hodin: 2\u00d71 na pl\u00e1\u017eov\u00e9 bal\u00ed\u010dky\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po A\/B testov\u00e1n\u00ed zjistili, \u017ee verze B zdvojn\u00e1sobila po\u010det otev\u0159en\u00ed. Tento poznatek jim umo\u017enil zopakovat podobn\u00e9 strategie v budouc\u00edch kampan\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Rada<\/em><\/strong>P\u0159ed spu\u0161t\u011bn\u00edm hlavn\u00ed kampan\u011b prove\u010fte testov\u00e1n\u00ed s mal\u00fdmi skupinami a zm\u011b\u0159te v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1v\u011br: vyd\u00e1n\u00ed je va\u0161\u00ed prvn\u00ed p\u0159\u00edle\u017eitost\u00ed, jak z\u00edskat pozornost.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011bch va\u0161\u00ed kampan\u011b do zna\u010dn\u00e9 m\u00edry z\u00e1vis\u00ed na prvn\u00edch vte\u0159in\u00e1ch, kdy u\u017eivatel uvid\u00ed v\u00e1\u0161 e-mail. Dobr\u00fd p\u0159edm\u011bt m\u016f\u017ee b\u00fdt rozd\u00edlem mezi t\u00edm, zda zaujmete jejich pozornost, nebo ji ztrat\u00edte. Experimentujte se siln\u00fdmi slovy, personalizac\u00ed, ot\u00e1zkami a pocitem nal\u00e9havosti, abyste zjistili, co se s va\u0161\u00edm publikem nejl\u00e9pe spoj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete-li optimalizovat p\u0159edm\u011bt e-mailu a snadno prov\u00e1d\u011bt A\/B testy, d\u016fv\u011b\u0159ujte MasterBase\u00ae. D\u00edky v\u00edce ne\u017e 20 let\u016fm zku\u0161enost\u00ed na trhu v\u00e1m MasterBase\u00ae poskytuje n\u00e1stroje, kter\u00e9 pot\u0159ebujete k personalizaci, segmentaci a testov\u00e1n\u00ed ka\u017ed\u00e9ho detailu va\u0161ich kampan\u00ed, co\u017e zaru\u010duje efektivn\u00ed a m\u011b\u0159iteln\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/cs\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"ebook e-mail Struktura e-mailov\u00e9 marketingov\u00e9 zpr\u00e1vy\" class=\"wp-image-14081\" style=\"width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>P\u0159edm\u011bt e-mailu je prvn\u00edm kontaktem s publikem a do zna\u010dn\u00e9 m\u00edry rozhoduje o tom, zda bude va\u0161e zpr\u00e1va p\u0159e\u010dtena, nebo ignorov\u00e1na.<\/p>","protected":false},"author":239642484,"featured_media":21365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-21331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/neodolatelne-predmety-e-mailu-jak-psat-nadpisy-ktere-zvysuji-miru-otevreni\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El asunto de un email es el primer contacto que tienes con tu audiencia y, en gran medida, es lo que determina si tu mensaje ser\u00e1 le\u00eddo o ignorado.\" 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