{"id":20556,"date":"2025-01-09T13:26:29","date_gmt":"2025-01-09T11:26:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=20556"},"modified":"2025-04-10T19:28:37","modified_gmt":"2025-04-10T16:28:37","slug":"statusy-vyznam-a-prinosy-e-mailoveho-marketingu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/estados-de-los-envios-en-email-marketing-importancia-y-beneficios\/masterbase\/","title":{"rendered":"Statusy e-mailov\u00e9ho marketingu: v\u00fdznam a p\u0159\u00ednosy"},"content":{"rendered":"<h2 class=\"wp-block-heading\">D\u016fkladn\u00e1 znalost stavu ka\u017ed\u00e9ho odeslan\u00e9ho e-mailu v\u00e1m umo\u017en\u00ed p\u0159ij\u00edmat strategick\u00e1 rozhodnut\u00ed a zlep\u0161ovat u\u017eivatelskou zku\u0161enost.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d je d\u016fle\u017eit\u00e9 zn\u00e1t stav z\u00e1silek?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stavy doru\u010den\u00ed ud\u00e1vaj\u00ed, v jak\u00e9 f\u00e1zi nebo stavu se e-mail odeslan\u00fd va\u0161emu publiku nach\u00e1z\u00ed. Tyto \u00fadaje v\u00e1m pomohou identifikovat potenci\u00e1ln\u00ed probl\u00e9my v doru\u010dov\u00e1n\u00ed zpr\u00e1v a prov\u00e9st \u00fapravy pro zlep\u0161en\u00ed m\u00edry otev\u0159en\u00ed a konverze. Mezi v\u00fdhody sledov\u00e1n\u00ed stav\u016f doru\u010den\u00ed pat\u0159\u00ed n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zlep\u0161en\u00ed m\u00edry doru\u010ditelnosti:<\/strong> Identifikac\u00ed chyb a odchylek m\u016f\u017eete seznamy kontakt\u016f vy\u010distit a optimalizovat.<\/li>\n\n\n\n<li><strong>Ochrana pov\u011bsti odes\u00edlatele:<\/strong> Vyh\u00fdb\u00e1n\u00ed se odes\u00edl\u00e1n\u00ed zpr\u00e1v na nespr\u00e1vn\u00e9 nebo neexistuj\u00edc\u00ed adresy pom\u00e1h\u00e1 udr\u017eovat dobrou pov\u011bst u e-mailov\u00fdch server\u016f.<\/li>\n\n\n\n<li><strong>Anal\u00fdza a \u00fapravy v re\u00e1ln\u00e9m \u010dase:<\/strong> D\u00edky zpr\u00e1v\u00e1m o doru\u010den\u00ed m\u016f\u017eete odhalit probl\u00e9my a napravit je d\u0159\u00edve, ne\u017e ovlivn\u00ed celou kampa\u0148.<\/li>\n\n\n\n<li><strong>Efektivn\u011bj\u0161\u00ed automatizace:<\/strong> Znalost toho, co se d\u011bje s ka\u017edou zpr\u00e1vou, v\u00e1m umo\u017en\u00ed efektivn\u011b nastavit automatick\u00e9 odpov\u011bdi a opakovan\u00e9 pokusy.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stav z\u00e1silky podle MasterBase\u00ae.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V platform\u011b MasterBase\u00ae jsou stavy z\u00e1silek rozd\u011bleny do \u010dty\u0159 hlavn\u00edch kategori\u00ed: <strong>odesl\u00e1no na<\/strong>, <strong>odskok<\/strong>, <strong>chyba<\/strong> y <strong>prob\u00edh\u00e1<\/strong>. Ka\u017ed\u00fd z nich m\u00e1 podrobn\u00e9 d\u00edl\u010d\u00ed v\u00fdpisy, kter\u00e9 v\u00e1m pomohou p\u0159esn\u011bji pochopit, o co se jedn\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Odesl\u00e1no na<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tento stav znamen\u00e1, \u017ee zpr\u00e1va byla \u00fasp\u011b\u0161n\u011b doru\u010dena na c\u00edlov\u00fd server. Stav se v\u0161ak m\u016f\u017ee n\u00e1sledn\u011b zm\u011bnit, pokud se serveru nepoda\u0159\u00ed zpr\u00e1vu um\u00edstit do schr\u00e1nky p\u0159\u00edjemce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Odraz<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co je to odraz?<br><\/strong>Odeslan\u00e1 zpr\u00e1va (bounce) je zpr\u00e1va, kter\u00e1 se nedostane do schr\u00e1nky, pro kterou byla ur\u010dena, proto\u017ee ji p\u0159\u00edjemce vr\u00e1til ru\u010dn\u011b nebo ji e-mailov\u00fd server vr\u00e1til automaticky a v mnoha p\u0159\u00edpadech bez v\u011bdom\u00ed p\u0159\u00edjemce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Takov\u00e9to odrazy maj\u00ed negativn\u00ed dopad na va\u0161i pov\u011bst odes\u00edlatele a samoz\u0159ejm\u011b tak\u00e9 negativn\u011b ovliv\u0148uj\u00ed m\u00edru realizace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kdy doch\u00e1z\u00ed k odrazu?<br><\/strong>P\u0159\u00ed\u010diny vr\u00e1cen\u00fdch z\u00e1silek jsou r\u016fzn\u00e9, tak\u017ee neexistuje neomyln\u00fd recept, jak se jim vyhnout, ale lze p\u0159edpokl\u00e1dat, \u017ee kdy\u017e se z\u00e1silka vr\u00e1t\u00ed jedn\u00edm sm\u011brem, pravd\u011bpodobn\u011b se vr\u00e1t\u00ed i dal\u0161\u00ed z\u00e1silka odeslan\u00e1 do stejn\u00e9 schr\u00e1nky a od stejn\u00e9ho odes\u00edlatele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zaru\u010duje spr\u00e1vnost e-mailov\u00e9 adresy, \u017ee nedojde k odezv\u011b?<br><\/strong>Ne. Mezi mnoha r\u016fzn\u00fdmi p\u0159\u00ed\u010dinami vr\u00e1cen\u00ed po\u0161ty je i p\u0159\u00edpad zcela platn\u00fdch, aktivn\u00edch a dob\u0159e zadan\u00fdch po\u0161tovn\u00edch schr\u00e1nek, ale na e-mailov\u00fdch serverech, kter\u00e9 maj\u00ed do\u010dasn\u00e9 probl\u00e9my, co\u017e tak\u00e9 zp\u016fsob\u00ed vr\u00e1cen\u00ed po\u0161ty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pokud se e-mailov\u00e1 adresa vr\u00e1t\u00ed, m\u011bla by b\u00fdt odstran\u011bna z datab\u00e1ze?<br><\/strong>Je t\u0159eba si uv\u011bdomit, \u017ee adresa m\u016f\u017ee zp\u016fsobit odskok a n\u00e1sledn\u011b obdr\u017eet bezprobl\u00e9mov\u00e9 doru\u010den\u00ed. Pr\u00e1v\u011b proto se syst\u00e9m pokou\u0161\u00ed odeslat odra\u017een\u00e9 zpr\u00e1vy znovu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto je p\u0159i ka\u017ed\u00e9m vy\u0159azen\u00ed e-mailov\u00e9 adresy z datab\u00e1ze nutn\u00e9 p\u0159edem analyzovat n\u011bkolik odesl\u00e1n\u00ed do t\u00e9to schr\u00e1nky, aby bylo mo\u017en\u00e9 ur\u010dit, zda je p\u0159\u00ed\u010dina odezvy p\u0159\u00edle\u017eitostn\u00e1 nebo trval\u00e1 a zda je na odes\u00edlateli, aby situaci, kter\u00e1 odezvu zp\u016fsobuje, napravil. Je proto nezbytn\u00e9 zn\u00e1t r\u016fzn\u00e9 typy odezvy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Typy odraz\u016f:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tvrd\u00e9 odrazy:<\/strong><br>Jako tvrd\u00e9 odrazy jsou definov\u00e1ny v\u0161echny odrazy, kter\u00e9 nedoraz\u00ed do c\u00edlov\u00e9 schr\u00e1nky. V n\u011bkter\u00fdch p\u0159\u00edpadech k nim doch\u00e1z\u00ed, kdy\u017e jsou zpr\u00e1vy odesl\u00e1ny na neplatnou e-mailovou adresu, a to bu\u010f proto, \u017ee n\u00e1zev dom\u00e9ny neexistuje, nebo proto, \u017ee samotn\u00e1 adresa nen\u00ed uzn\u00e1na jako platn\u00e1, nap\u0159\u00edklad proto, \u017ee byla smaz\u00e1na u\u017eivatelem nebo spole\u010dnost\u00ed poskytuj\u00edc\u00ed e-mailovou slu\u017ebu (velmi \u010dast\u00e9 v p\u0159\u00edpad\u011b firemn\u00edch \u00fa\u010dt\u016f, kter\u00e9 zneplat\u0148uj\u00ed schr\u00e1nky po odchodu majitele ze spole\u010dnosti).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm \u010dast\u00fdm p\u0159\u00edpadem tvrd\u00fdch odraz\u016f je chybn\u011b zadan\u00e1 adresa, nap\u0159. pole info@mailclientname.cam m\u00edsto info@mailclientname.com.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u011bkk\u00e9 odrazy:<\/strong><br>M\u011bkk\u00fd odraz je definov\u00e1n jako e-mail, kter\u00fd doraz\u00ed na e-mailov\u00fd server p\u0159\u00edjemce, ale nedoraz\u00ed do schr\u00e1nky. K m\u011bkk\u00e9mu odrazu doch\u00e1z\u00ed v p\u0159\u00edpad\u011b, \u017ee se vyskytne do\u010dasn\u00fd probl\u00e9m s e-mailov\u00fdm serverem nebo konkr\u00e9tn\u00ed po\u0161tovn\u00ed schr\u00e1nkou, kter\u00fd zp\u016fsob\u00ed, \u017ee se z\u00e1silka odraz\u00ed, a v takov\u00e9m p\u0159\u00edpad\u011b se MasterBase\u00ae automaticky pokus\u00ed o jej\u00ed op\u011btovn\u00e9 odesl\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na z\u00e1klad\u011b p\u0159ezkoum\u00e1n\u00ed vr\u00e1cen\u00fdch zpr\u00e1v je mo\u017en\u00e9 ur\u010dit, ve kter\u00fdch p\u0159\u00edpadech je na odes\u00edlateli - u\u017eivateli MasterBase\u00ae - aby zabr\u00e1nil dal\u0161\u00edm vr\u00e1cen\u00fdm zpr\u00e1v\u00e1m opravou p\u0159eklep\u016f v e-mailov\u00fdch adres\u00e1ch nebo jin\u00fdm zp\u016fsobem ov\u011b\u0159il u p\u0159\u00edjemce spr\u00e1vnou adresu nebo alternativn\u00ed \u00fa\u010det.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V p\u0159\u00edpadech, kdy je zji\u0161t\u011bno, \u017ee situace nen\u00ed ve va\u0161\u00ed moci, m\u011bli byste ze z\u00e1kladny odstranit bounce boxy (nap\u0159\u00edklad v p\u0159\u00edpad\u011b spamov\u00fdch odraz\u016f, bounce list\u016f a podobn\u011b), abyste zlep\u0161ili doru\u010ditelnost a m\u00edru odpov\u011bd\u00ed a t\u00edm i svou pov\u011bst odes\u00edlatele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Chyba<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chybov\u00fd stav odr\u00e1\u017e\u00ed selh\u00e1n\u00ed v n\u011bkter\u00e9 f\u00e1zi procesu odes\u00edl\u00e1n\u00ed. M\u016f\u017ee b\u00fdt zp\u016fsoben probl\u00e9my s p\u0159ipojen\u00edm, chybami p\u0159i ov\u011b\u0159ov\u00e1n\u00ed nebo nespr\u00e1vn\u00fdmi parametry. Nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>530:<\/strong> Probl\u00e9m s ov\u011b\u0159ov\u00e1n\u00edm.<\/li>\n\n\n\n<li><strong>501:<\/strong> Syntaktick\u00e1 chyba v parametrech.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Prob\u00edh\u00e1<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1vy v tomto stavu jsou \"na cest\u011b\" na c\u00edlov\u00fd server. Tento stav je p\u0159echodn\u00fd, ale pokud trv\u00e1 d\u00e9le, m\u016f\u017ee se st\u00e1t chybou.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Znalost stavu rozes\u00edlek je nezbytn\u00e1 pro efektivn\u00ed spr\u00e1vu e-mailov\u00fdch marketingov\u00fdch kampan\u00ed. D\u00edky pokro\u010dil\u00fdm n\u00e1stroj\u016fm, jako je MasterBase\u00ae, m\u00e1te p\u0159\u00edstup k podrobn\u00fdm p\u0159ehled\u016fm, kter\u00e9 v\u00e1m umo\u017en\u00ed sledovat ka\u017edou odeslanou zpr\u00e1vu a optimalizovat va\u0161i strategii. \u00dadaje poskytovan\u00e9 platformou jsou kl\u00ed\u010dov\u00e9 pro udr\u017een\u00ed efektivn\u00ed a personalizovan\u00e9 komunikace - od identifikace chyb a\u017e po spr\u00e1vu odm\u00edtnut\u00fdch e-mail\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S v\u00edce ne\u017e <strong>20 let zku\u0161enost\u00ed na trhu<\/strong> a p\u0159\u00edtomnost ve v\u00edce zem\u00edch, <strong>MasterBase\u00ae<\/strong> je ide\u00e1ln\u00ed volbou pro bezpe\u010dn\u00e9 a efektivn\u00ed odes\u00edl\u00e1n\u00ed e-mail\u016f. Vyu\u017eijte jeho automatiza\u010dn\u00ed a analytick\u00e9 n\u00e1stroje, abyste zv\u00fd\u0161ili sv\u00e9 v\u00fdsledky a pos\u00edlili vztah se z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/cs\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"ebook ebook Deliverability Guide\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Ve sv\u011bt\u011b e-mailov\u00e9ho marketingu je znalost stavu odeslan\u00fdch e-mail\u016f kl\u00ed\u010dov\u00fdm aspektem m\u011b\u0159en\u00ed v\u00fdkonnosti kampan\u00ed a optimalizace v\u00fdsledk\u016f.<\/p>","protected":false},"author":239642484,"featured_media":20636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-20556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast 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