{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"7-mylnych-predstav-o-dorucitelnosti-ktere-je-treba-vyjasnit","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"7 myln\u00fdch p\u0159edstav o doru\u010ditelnosti, kter\u00e9 je t\u0159eba vyjasnit"},"content":{"rendered":"

D\u00e1le objasn\u00edme \"7 myln\u00fdch p\u0159edstav o doru\u010ditelnosti v e-mailov\u00e9m marketingu\", kter\u00e9 mnoz\u00ed market\u00e9\u0159i st\u00e1le \u0161patn\u011b ch\u00e1pou.<\/h2>\n

1. Nevad\u00ed mi, \u017ee jsem ozna\u010den jako spam, v\u017edy mohu zpr\u00e1vy pos\u00edlat d\u00e1l.<\/strong><\/h3>\n

Pokud lid\u00e9 ozna\u010duj\u00ed va\u0161e e-maily za spam, je to obvykle proto, \u017ee v tom, co jim pos\u00edl\u00e1te, nenach\u00e1zej\u00ed hodnotu nebo se c\u00edt\u00ed p\u0159esyceni. N\u011bkte\u0159\u00ed u\u017eivatel\u00e9 dokonce ozna\u010duj\u00ed e-maily jako spam jako rychl\u00fd zp\u016fsob odhl\u00e1\u0161en\u00ed. Pokra\u010dov\u00e1n\u00ed v zas\u00edl\u00e1n\u00ed e-mail\u016f t\u011bmto kontakt\u016fm m\u016f\u017ee v\u00e1\u017en\u011b po\u0161kodit pov\u011bst va\u0161\u00ed zna\u010dky, co\u017e se projev\u00ed ztr\u00e1tou d\u016fv\u011bry a sn\u00ed\u017een\u00edm prodeje.<\/p>\n

Poskytovatel\u00e9 internetov\u00fdch slu\u017eeb (ISP), jako jsou Gmail, Yahoo a Outlook, jsou nav\u00edc p\u0159\u00edsn\u00ed na \u00fa\u010dty, na kter\u00e9 p\u0159ich\u00e1z\u00ed mnoho st\u00ed\u017enost\u00ed na spam. V\u011bd\u011bli jste, \u017ee tito t\u0159i poskytovatel\u00e9 zpracov\u00e1vaj\u00ed p\u0159ibli\u017en\u011b 80% sv\u011btov\u00fdch e-mailov\u00fdch adres?<\/p>\n

Poru\u0161en\u00ed jejich pravidel v\u00e1s m\u016f\u017ee od\u0159\u00edznout od velk\u00e9 \u010d\u00e1sti potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, co\u017e m\u016f\u017ee v\u00e9st k finan\u010dn\u00edm ztr\u00e1t\u00e1m a po\u0161kozen\u00ed d\u016fv\u011bryhodnosti va\u0161\u00ed zna\u010dky.<\/p>\n

2. Odb\u011bratel\u00e9 si p\u0159e\u010dtou a porozum\u00ed m\u00fdm z\u00e1sad\u00e1m ochrany osobn\u00edch \u00fadaj\u016f<\/strong><\/h3>\n

P\u0159esto\u017ee je nezbytn\u00e9 m\u00edt z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f, je nere\u00e1ln\u00e9 o\u010dek\u00e1vat, \u017ee si je p\u0159e\u010dtou v\u0161ichni va\u0161i odb\u011bratel\u00e9.<\/p>\n

Studie ukazuj\u00ed, \u017ee p\u0159ibli\u017en\u011b 90% u\u017eivatel\u016f m\u00e1 tendenci vynech\u00e1vat \u010dten\u00ed z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n

Proto je d\u016fle\u017eit\u00e9, abyste v ka\u017ed\u00e9m formul\u00e1\u0159i jasn\u011b uvedli, jak budete jejich \u00fadaje pou\u017e\u00edvat. Bu\u010fte transparentn\u00ed v tom, co s jejich \u00fadaji ud\u011bl\u00e1te, a jasn\u011b to uve\u010fte i v e-mailech.<\/p>\n

3. Pou\u017eit\u00edm extern\u00edho poskytovatele jsou moje IP a zna\u010dka chr\u00e1n\u011bny.<\/strong><\/h3>\n

Poskytovatel\u00e9 internetov\u00fdch slu\u017eeb dok\u00e1\u017e\u00ed rozli\u0161it mezi poskytovatelem odes\u00edlaj\u00edc\u00edho e-mailu (va\u0161\u00ed marketingovou platformou) a subjektem, kter\u00fd stoj\u00ed za obsahem (va\u0161\u00ed zna\u010dkou).<\/p>\n

Pokud m\u00e1 extern\u00ed poskytovatel \u0161patnou pov\u011bst, m\u016f\u017ee to p\u0159\u00edmo ovlivnit doru\u010ditelnost a pov\u011bst va\u0161\u00ed zna\u010dky a va\u0161eho IP.<\/p>\n

Proto nejste zpro\u0161t\u011bni sankc\u00ed, pokud se v\u00e1\u0161 poskytovatel dopou\u0161t\u00ed pochybn\u00fdch praktik. Vyberte si spolehlivou platformu pro e-mailov\u00fd marketing, abyste ochr\u00e1nili pov\u011bst sv\u00e9 zna\u010dky.<\/p>\n

4. Investice do reklamy u poskytovatel\u016f internetov\u00fdch slu\u017eeb zlep\u0161uje doru\u010ditelnost.<\/strong><\/h3>\n

Neexistuje \u017e\u00e1dn\u00fd vztah mezi investicemi do reklamy a m\u00edrou doru\u010ditelnosti.<\/p>\n

V\u00fddaje na reklamy Google nebo soci\u00e1ln\u00ed m\u00e9dia nezvy\u0161uj\u00ed va\u0161e \u0161ance, \u017ee se dostanete do schr\u00e1nek v Gmailu.<\/p>\n

Pokud va\u0161e e-maily nebudou respektovat souhlas p\u0159\u00edjemc\u016f, budou pravd\u011bpodobn\u011b ozna\u010deny jako spam, a to bez ohledu na \u010d\u00e1stku vynalo\u017eenou na reklamu.<\/p>\n

Jedin\u00fdm zp\u016fsobem, jak si udr\u017eet vysokou m\u00edru doru\u010ditelnosti, je pos\u00edlat relevantn\u00ed a hodnotn\u00fd obsah sv\u00e9mu publiku.<\/p>\n

5. Nen\u00ed to neleg\u00e1ln\u00ed, tak\u017ee to m\u016f\u017eu d\u011blat.<\/strong><\/h3>\n

A\u010dkoli nen\u00ed neleg\u00e1ln\u00ed kupovat seznamy kontakt\u016f nebo pos\u00edlat e-maily lidem, kte\u0159\u00ed k tomu nedali souhlas, nen\u00ed to udr\u017eiteln\u00e1 strategie.<\/p>\n

E-mailov\u00fd marketing je zalo\u017een na d\u016fv\u011b\u0159e a u\u017eivatel\u00e9 si cen\u00ed sv\u00e9ho soukrom\u00ed. Pokud je zahlt\u00edte nevy\u017e\u00e1dan\u00fdmi e-maily, rychle se dostanete do pozice spamu.<\/p>\n

Chovejte se k odb\u011bratel\u016fm s respektem a pos\u00edlejte jim pouze relevantn\u00ed a po\u017eadovan\u00fd obsah. T\u00edm si vybudujete dlouhodobou loajalitu a dos\u00e1hnete lep\u0161\u00ed m\u00edry interakce.<\/p>\n

6. Poskytovatel\u00e9 internetu m\u011b nemohou blokovat, proto\u017ee moje zna\u010dka je zn\u00e1m\u00e1.<\/strong><\/h3>\n

Poskytovatel\u00e9 internetov\u00fdch slu\u017eeb hodnot\u00ed kvalitu e-mail\u016f na z\u00e1klad\u011b zp\u011btn\u00e9 vazby a interakce u\u017eivatel\u016f, nikoli na z\u00e1klad\u011b s\u00edly va\u0161\u00ed zna\u010dky.<\/p>\n

Pokud jsou va\u0161e e-maily ozna\u010deny jako spam, utrp\u00ed va\u0161e doru\u010ditelnost, a\u0165 u\u017e jste za\u010d\u00ednaj\u00edc\u00ed firma nebo velk\u00e1 glob\u00e1ln\u00ed zna\u010dka.<\/p>\n

Poskytovatel\u00e9 internetov\u00fdch slu\u017eeb up\u0159ednost\u0148uj\u00ed u\u017eivatelskou zku\u0161enost, tak\u017ee dodr\u017eov\u00e1n\u00ed spr\u00e1vn\u00fdch postup\u016f e-mailov\u00e9ho marketingu je rozhoduj\u00edc\u00ed pro zachov\u00e1n\u00ed p\u0159\u00edstupu do schr\u00e1nky va\u0161eho publika.<\/p>\n

7. \u010c\u00edm v\u011bt\u0161\u00ed je m\u016fj seznam kontakt\u016f, t\u00edm v\u00edce prodej\u016f z\u00edsk\u00e1m.<\/strong><\/h3>\n

V e-mailov\u00e9m marketingu neznamen\u00e1 v\u00edce v\u017edy l\u00e9pe. Pokud je velk\u00e1 \u010d\u00e1st va\u0161eho seznamu kontakt\u016f neaktivn\u00ed, neanga\u017eovan\u00e1 nebo zastaral\u00e1, m\u016f\u017ee to m\u00edt negativn\u00ed vliv na doru\u010ditelnost.<\/p>\n

\u00dadaje ukazuj\u00ed, \u017ee vysoce c\u00edlen\u00e9 a zapojen\u00e9 seznamy dosahuj\u00ed a\u017e \u010dty\u0159ikr\u00e1t vy\u0161\u0161\u00ed m\u00edry otev\u0159en\u00ed a dvakr\u00e1t vy\u0161\u0161\u00ed m\u00edry prokliku.<\/p>\n

Zam\u011b\u0159en\u00ed na \u010dist\u00fd a anga\u017eovan\u00fd seznam, nikoli na objem, pom\u00e1h\u00e1 chr\u00e1nit va\u0161i pov\u011bst a zvy\u0161uje \u0161ance na konverzi.<\/p>\n

Pro efektivn\u00ed e-mailov\u00fd marketing si vyberte MasterBase\u00ae.<\/strong><\/h3>\n

Spolehlivou a efektivn\u00ed strategii e-mailov\u00e9ho marketingu, kter\u00e1 spl\u0148uje nejlep\u0161\u00ed postupy doru\u010dov\u00e1n\u00ed, naleznete u spole\u010dnosti MasterBase\u00ae. S v\u00edce ne\u017e 20 lety zku\u0161enost\u00ed v mnoha zem\u00edch se spole\u010dnost MasterBase\u00ae vyzna\u010duje jako l\u00eddr v oblasti e-mailov\u00e9ho marketingu a pom\u00e1h\u00e1 spole\u010dnostem, jako je ta va\u0161e, maximalizovat dosah a v\u00fdsledky prost\u0159ednictv\u00edm e-mailov\u00fdch \u0159e\u0161en\u00ed zalo\u017een\u00fdch na datech.<\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Doru\u010ditelnost je z\u00e1kladem ka\u017ed\u00e9ho e-mailov\u00e9ho marketingov\u00e9ho programu. Bez ohledu na to, jak kreativn\u00ed nebo dob\u0159e navr\u017een\u00e9 jsou va\u0161e e-maily, nebudou m\u00edt dopad, pokud se nedostanou do schr\u00e1nek va\u0161eho publika.<\/p>","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/7-mylnych-predstav-o-dorucitelnosti-ktere-je-treba-vyjasnit\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. 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