{"id":17627,"date":"2024-11-07T17:34:55","date_gmt":"2024-11-07T15:34:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17627"},"modified":"2024-11-21T17:38:34","modified_gmt":"2024-11-21T15:38:34","slug":"vse-co-potrebujete-vedet-o-sprave-odskoceni-vasich-zasilek","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/todo-lo-que-necesitas-saber-sobre-la-gestion-de-rebotes-de-tus-envios\/masterbase\/","title":{"rendered":"V\u0161e, co pot\u0159ebujete v\u011bd\u011bt o spr\u00e1v\u011b odchylek pro sv\u00e9 z\u00e1silky"},"content":{"rendered":"<h2>I kdy\u017e spr\u00e1va odezvy nemus\u00ed b\u00fdt tou nejz\u00e1bavn\u011bj\u0161\u00ed \u010d\u00e1st\u00ed va\u0161\u00ed strategie, udr\u017eov\u00e1n\u00ed \u010dist\u00e9ho seznamu je nezbytn\u00e9 pro \u00fasp\u011bch va\u0161ich kampan\u00ed a optimalizaci m\u00edry otev\u0159en\u00ed a odpov\u011bd\u00ed.<\/h2>\n<p>Zde najdete v\u0161e, co pot\u0159ebujete v\u011bd\u011bt, abyste spr\u00e1vn\u011b spravovali odezvy a udr\u017eovali sv\u016fj seznam kontakt\u016f v nejlep\u0161\u00ed kondici.<\/p>\n<h3><strong>Co je to \"bounce\" v e-mailov\u00e9m marketingu?<\/strong><\/h3>\n<p>Odesl\u00e1n\u00ed zpr\u00e1vy znamen\u00e1, \u017ee zpr\u00e1va nebyla doru\u010dena n\u011bkomu ze seznamu kontakt\u016f. Ne v\u0161echny odrazy jsou v\u0161ak stejn\u00e9 a ka\u017ed\u00fd typ m\u016f\u017ee m\u00edt jinou p\u0159\u00ed\u010dinu. Je d\u016fle\u017eit\u00e9 je rozli\u0161ovat a spr\u00e1vn\u011b s nimi zach\u00e1zet, aby neovliv\u0148ovaly va\u0161e v\u00fdsledky.<\/p>\n<h3><strong>Typy odraz\u016f: m\u011bkk\u00e9 a tvrd\u00e9 odrazy<\/strong><\/h3>\n<p>Je nutn\u00e9 rozli\u0161ovat mezi m\u011bkk\u00fdmi a tvrd\u00fdmi odrazy, proto\u017ee ka\u017ed\u00fd typ vy\u017eaduje jin\u00e9 zach\u00e1zen\u00ed:<\/p>\n<ul>\n<li><strong>M\u011bkk\u00e9 odrazy<\/strong>Jedn\u00e1 se o do\u010dasn\u00e9 probl\u00e9my, kter\u00e9 se zpravidla vy\u0159e\u0161\u00ed samy. Nej\u010dast\u011bj\u0161\u00edmi p\u0159\u00edklady jsou:\n<ul>\n<li>Do\u010dasn\u00e9 selh\u00e1n\u00ed serveru.<\/li>\n<li>Pln\u00e9 po\u0161tovn\u00ed schr\u00e1nky.<\/li>\n<li>Automatick\u00e9 odpov\u011bdi (nap\u0159\u00edklad zpr\u00e1vy o dovolen\u00e9 nebo o nep\u0159\u00edtomnosti v kancel\u00e1\u0159i).<\/li>\n<li><\/li>\n<\/ul>\n<\/li>\n<li><strong>Tvrd\u00e9 odrazy<\/strong>Jedn\u00e1 se o trval\u00e9 probl\u00e9my, kter\u00e9 vy\u017eaduj\u00ed okam\u017eit\u00e1 opat\u0159en\u00ed. P\u0159\u00edklady zahrnuj\u00ed:\n<ul>\n<li>Neexistuj\u00edc\u00ed e-mailov\u00e9 adresy.<\/li>\n<li>adresy, kter\u00e9 jsou zastaral\u00e9 nebo obsahuj\u00ed tiskov\u00e9 chyby.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Zat\u00edmco m\u011bkk\u00e9 odrazy je t\u0159eba sledovat pouze za \u00fa\u010delem identifikace opakuj\u00edc\u00edch se probl\u00e9m\u016f, tvrd\u00e9 odrazy ozna\u010duj\u00ed adresy, kter\u00e9 byste m\u011bli ze seznamu odstranit, abyste ochr\u00e1nili svou pov\u011bst a optimalizovali doru\u010ditelnost.<\/p>\n<h3><strong>Jak spravovat odskakuj\u00edc\u00ed adresy?<\/strong><\/h3>\n<p>Prvn\u00edm krokem je identifikace p\u0159\u00ed\u010diny odskoku. Pokud je probl\u00e9m trval\u00fd, nap\u0159\u00edklad kdy\u017e adresa \"neexistuje\", zkontrolujte, zda v adrese nen\u00ed p\u0159eklep, a p\u0159\u00edpadn\u011b jej opravte. \u010casto se adresy st\u00e1vaj\u00ed neaktu\u00e1ln\u00edmi, proto\u017ee kontakt zm\u011bnil dodavatele nebo zam\u011bstn\u00e1n\u00ed. Pokud m\u00e1te jin\u00fd zp\u016fsob, jak je kontaktovat, po\u017e\u00e1dejte je o aktualizovan\u00e9 informace.<\/p>\n<p>Chcete-li zjistit, zda je probl\u00e9m do\u010dasn\u00fd nebo trval\u00fd, pod\u00edvejte se na \u010detnost odskok\u016f. P\u0159\u00edle\u017eitostn\u00e9 odrazy jsou obvykle do\u010dasn\u00e9; pokud se v\u0161ak vyskytuj\u00ed trvale, je nejlep\u0161\u00ed danou adresu ze seznamu odstranit. T\u00edm zlep\u0161\u00edte m\u00edru otev\u0159en\u00ed a sn\u00ed\u017e\u00edte po\u010det odhozen\u00fdch z\u00e1silek v budoucnu.<\/p>\n<h3><strong>Jak se vyhnout budouc\u00edm odraz\u016fm?<\/strong><\/h3>\n<p>Ob\u010dasn\u00e9 odskoky jsou norm\u00e1ln\u00ed, ale pokud je m\u00edra odskok\u016f vysok\u00e1, zva\u017ete zaveden\u00ed t\u011bchto osv\u011bd\u010den\u00fdch postup\u016f:<\/p>\n<ol>\n<li><strong>Odesl\u00e1n\u00ed formul\u00e1\u0159e pro aktualizaci profilu<\/strong><br \/>\nPokud jsou n\u011bkter\u00e9 kontakty v seznamu ji\u017e del\u0161\u00ed dobu, po\u017e\u00e1dejte je o aktualizaci \u00fadaj\u016f prost\u0159ednictv\u00edm formul\u00e1\u0159e. T\u00edm si zajist\u00edte spr\u00e1vn\u00e9 \u00fadaje a tak\u00e9 zjist\u00edte, o jak\u00fd obsah maj\u00ed z\u00e1jem, co\u017e zvy\u0161uje loajalitu a sni\u017euje po\u010det odchod\u016f.<\/li>\n<li><strong>Pravideln\u00e9 \u010di\u0161t\u011bn\u00ed seznamu<\/strong><br \/>\nU star\u0161\u00edch seznam\u016f b\u00fdv\u00e1 vy\u0161\u0161\u00ed po\u010det odezv. Pokud jste na seznam nepos\u00edlali e-maily \u0161est a v\u00edce m\u011bs\u00edc\u016f, je pravd\u011bpodobn\u00e9, \u017ee n\u011bkter\u00e9 adresy jsou zastaral\u00e9 nebo neaktivn\u00ed. Zkontrolujte tak\u00e9 p\u0159eklepy v adres\u00e1ch a odstra\u0148te obecn\u00e9 e-maily, jako je \"noreply@dominio.com\" nebo \"info@dominio.com\", proto\u017ee ty maj\u00ed tendenci generovat odrazy.<\/li>\n<li><strong>Zkontrolujte obsah sv\u00fdch kampan\u00ed, abyste se vyhnuli spamov\u00fdm filtr\u016fm.<\/strong><br \/>\nPokud va\u0161e zpr\u00e1va doraz\u00ed do slo\u017eky nevy\u017e\u00e1dan\u00e9 po\u0161ty, zkontrolujte jej\u00ed obsah. Vyvarujte se nadu\u017e\u00edv\u00e1n\u00ed interpunk\u010dn\u00edch znam\u00e9nek a p\u0159\u00edli\u0161 propaga\u010dn\u00edch slov, jako je \"zdarma\" nebo \"kupte nyn\u00ed\". Vyv\u00e1\u017een\u00fd t\u00f3n sn\u00ed\u017e\u00ed pravd\u011bpodobnost, \u017ee va\u0161e zpr\u00e1vy budou pova\u017eov\u00e1ny za spam.<\/li>\n<li><strong>Pravideln\u011b sledujte sv\u00e9 odrazy<\/strong><br \/>\nChcete-li si udr\u017eet n\u00edzkou m\u00edru odsko\u010den\u00ed, pravideln\u011b sledujte po\u010det odsko\u010den\u00ed. Nenechte je hromadit, ale kontrolujte je po ka\u017ed\u00e9 kampani. Pokud n\u011bkter\u00e9 adresy generuj\u00ed neust\u00e1l\u00e9 odrazy, rozhodn\u011bte se: odstra\u0148te je nebo, pokud je to mo\u017en\u00e9, za\u0159a\u010fte tyto adresy na seznam \"nepos\u00edlat\", abyste zabr\u00e1nili jejich n\u00e1hodn\u00e9mu p\u0159id\u00e1n\u00ed.<\/li>\n<li><strong>Pl\u00e1nov\u00e1n\u00ed z\u00e1silek v souladu s p\u0159edpisy<\/strong><br \/>\nD\u016fslednost p\u0159i odes\u00edl\u00e1n\u00ed m\u016f\u017ee sn\u00ed\u017eit m\u00edru odm\u00edtnut\u00ed. Nejde o to pos\u00edlat e-maily ka\u017ed\u00fd den, ale stanovit frekvenci, kterou mohou va\u0161i odb\u011bratel\u00e9 o\u010dek\u00e1vat a kter\u00e1 udr\u017euje jejich z\u00e1jem a spojen\u00ed s va\u0161\u00ed zna\u010dkou. Tato konzistence m\u016f\u017ee tak\u00e9 zlep\u0161it doru\u010ditelnost, proto\u017ee e-mailov\u00e9 servery rozpoznaj\u00ed pravideln\u00e9 zas\u00edl\u00e1n\u00ed jako m\u00e9n\u011b podez\u0159el\u00e9.<\/li>\n<\/ol>\n<h3><strong>Doporu\u010den\u00e9 n\u00e1stroje pro spr\u00e1vu odezvy v e-mailov\u00e9m marketingu<\/strong><\/h3>\n<p>Efektivn\u00ed spr\u00e1va vr\u00e1cen\u00fdch e-mail\u016f je kl\u00ed\u010dem k \u00fasp\u011bchu va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed a spolehliv\u00e1 platforma m\u00e1 velk\u00fd v\u00fdznam. <strong>MasterBase\u00ae<\/strong> je vynikaj\u00edc\u00ed volbou pro va\u0161e e-mailov\u00e9 marketingov\u00e9 kampan\u011b.<\/p>\n<p>Spole\u010dnost MasterBase\u00ae m\u00e1 v\u00edce ne\u017e 20 let zku\u0161enost\u00ed z n\u011bkolika zem\u00ed regionu a nab\u00edz\u00ed pokro\u010dil\u00e9 n\u00e1stroje, kter\u00e9 v\u00e1m pomohou udr\u017eet seznamy \u010dist\u00e9, zlep\u0161it doru\u010ditelnost zpr\u00e1v a maximalizovat dopad va\u0161ich kampan\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/cs\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"aligncenter wp-image-13084\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=795%2C522&#038;ssl=1\" alt=\"ebook ebook Deliverability Guide\" width=\"795\" height=\"522\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Odchoz\u00ed e-maily jsou jako \"\u0161pinav\u00e9 n\u00e1dob\u00ed\" va\u0161\u00ed strategie: m\u016f\u017eete je chv\u00edli ignorovat, ale d\u0159\u00edve nebo pozd\u011bji se nahromad\u00ed a stanou se probl\u00e9mem.<\/p>","protected":false},"author":239642484,"featured_media":17629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Todo lo que necesitas saber sobre la gesti\u00f3n de rebotes de tus env\u00edos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/vse-co-potrebujete-vedet-o-sprave-odskoceni-vasich-zasilek\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Todo lo que necesitas saber sobre la gesti\u00f3n de rebotes de tus env\u00edos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los rebotes en email marketing son como los \u201cplatos sucios\u201d de tu estrategia: puedes ignorarlos por un tiempo, pero tarde o temprano se acumular\u00e1n y convertir\u00e1n en un problema.\" \/>\n<meta property=\"og:url\" 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