{"id":13068,"date":"2024-04-11T18:58:24","date_gmt":"2024-04-11T15:58:24","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=13068"},"modified":"2024-04-11T19:53:46","modified_gmt":"2024-04-11T16:53:46","slug":"beyond-the-click-prinasi-revoluci-v-e-mailovem-marketingu-diky-interaktivnim-zazitkum","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/","title":{"rendered":"V\u00edce ne\u017e jen kliknut\u00ed: Revoluce v e-mailov\u00e9m marketingu d\u00edky interaktivn\u00edm z\u00e1\u017eitk\u016fm"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Za\u010dn\u011bme maloobchodem. Internetov\u00fd obchod s m\u00f3dn\u00edmi dopl\u0148ky zavedl e-maily s koloto\u010dem obr\u00e1zk\u016f a mo\u017enost\u00ed \"st\u00edrat a vyhr\u00e1vat\", kde z\u00e1kazn\u00edci mohli naj\u00edt zaj\u00edmav\u00e9 slevy. V\u00fdsledek? Ohromuj\u00edc\u00ed zv\u00fd\u0161en\u00ed m\u00edry prokliku o 40% a zv\u00fd\u0161en\u00ed p\u0159\u00edm\u00e9ho prodeje o 15%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm p\u0159\u00edpadem je softwarov\u00e1 spole\u010dnost, kter\u00e1 sv\u016fj newsletter p\u0159em\u011bnila na s\u00e9rii miniher vysv\u011btluj\u00edc\u00edch z\u00e1bavnou formou jej\u00ed slu\u017eby. Nejen\u017ee t\u00edm vzd\u011bl\u00e1vala sv\u00e9 odb\u011bratele o slo\u017eit\u00fdch produktech, ale tak\u00e9 dos\u00e1hla 50% v\u00edce otev\u0159en\u00ed e-mailu a 22% v\u00edce kliknut\u00ed na str\u00e1nku s cenami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevynech\u00e1vejme ani sektor slu\u017eeb. Jist\u00e1 cestovn\u00ed spole\u010dnost za\u010dala rozes\u00edlat e-maily s pr\u016fzkumy, kter\u00e9 u\u017eivatel\u016fm umo\u017enily navrhnout ide\u00e1ln\u00ed dovolenkov\u00fd bal\u00ed\u010dek, a na opl\u00e1tku shrom\u00e1\u017edila cenn\u00e9 \u00fadaje a zv\u00fd\u0161ila po\u010det rezervac\u00ed o 20%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interaktivita v\u0161ak nekon\u010d\u00ed u B2C. V oblasti B2B zavedla digit\u00e1ln\u00ed marketingov\u00e1 agentura interaktivn\u00ed reporting, kter\u00fd klient\u016fm umo\u017enil sledovat n\u00e1vratnost investic v re\u00e1ln\u00e9m \u010dase. To na jedn\u00e9 stran\u011b podpo\u0159ilo transparentnost a na druh\u00e9 stran\u011b pos\u00edlilo jejich vztah se z\u00e1kazn\u00edky, co\u017e vedlo k 30% zv\u00fd\u0161en\u00ed retence z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm trendem jsou vlo\u017een\u00e1 videa. Jeden v\u00fdrobce sportovn\u00edho vybaven\u00ed rozeslal e-maily s videon\u00e1vody, jak pou\u017e\u00edvat jeho v\u00fdrobky. Tyto e-maily m\u011bly o 35% vy\u0161\u0161\u00ed m\u00edru zapojen\u00ed ne\u017e standardn\u00ed e-maily a zv\u00fd\u0161ily n\u00e1v\u0161t\u011bvnost str\u00e1nky produktu o 25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jde o GIFy, jedna kosmetick\u00e1 spole\u010dnost pou\u017eila tuto techniku p\u0159i uveden\u00ed sv\u00e9ho produktu na trh, kdy GIFy ukazovaly p\u0159ed a po pou\u017eit\u00ed produktu, co\u017e vedlo ke zv\u00fd\u0161en\u00ed anga\u017eovanosti o 30% a zv\u00fd\u0161en\u00ed prodeje o 20% b\u011bhem t\u00fddne uveden\u00ed na trh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interaktivn\u00ed zku\u0161enosti se osv\u011bd\u010dily i pro nevl\u00e1dn\u00ed organizace. Jedna d\u00e1rcovsk\u00e1 kampa\u0148 zahrnovala po\u010d\u00edtadlo p\u0159\u00edsp\u011bvk\u016f v re\u00e1ln\u00e9m \u010dase, kter\u00e9 vytvo\u0159ilo pocit nal\u00e9havosti a komunity, co\u017e vedlo k n\u00e1r\u016fstu dar\u016f o 45% ve srovn\u00e1n\u00ed s p\u0159edchoz\u00edmi e-mailov\u00fdmi kampan\u011bmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak m\u016f\u017eete tyto p\u0159\u00edklady napodobit a zlep\u0161it svou strategii? Za\u010dn\u011bte t\u00edm, \u017ee pozn\u00e1te sv\u00e9 publikum. Analyzujte data a pochopte, co je vzru\u0161uje. Pot\u00e9 implementujte interaktivn\u00ed design e-mail\u016f a vytvo\u0159te obsah, kter\u00fd nejen informuje, ale tak\u00e9 vyb\u00edz\u00ed k akci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nezapome\u0148te, \u017ee kl\u00ed\u010dem k \u00fasp\u011bchu je experimentov\u00e1n\u00ed. Vyzkou\u0161ejte r\u016fzn\u00e9 typy interaktivity, abyste zjistili, kter\u00e9 z nich maj\u00ed u va\u0161eho publika nejv\u011bt\u0161\u00ed ohlas. A samoz\u0159ejm\u011b se ujist\u011bte, \u017ee v\u0161echny interaktivn\u00ed prvky dokonale funguj\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch, proto\u017ee tam prob\u00edh\u00e1 v\u011bt\u0161ina interakc\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v\u00e1s zaj\u00edm\u00e1, s jak\u00fdm n\u00e1strojem to m\u016f\u017eete uskute\u010dnit, odpov\u011b\u010f zn\u00ed: MasterBase\u00ae. Jej\u00ed v\u00edce ne\u017e dvacetilet\u00e9 p\u016fsoben\u00ed na trhu, kdy poskytuje pokro\u010dil\u00e1 \u0159e\u0161en\u00ed e-mailov\u00e9ho marketingu v n\u011bkolika zem\u00edch regionu, mluv\u00ed samo za sebe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e chcete inovovat interaktivitu nebo zlep\u0161it n\u00e1vratnost investic, MasterBase\u00ae nab\u00edz\u00ed n\u00e1stroje a podporu, kter\u00e9 pot\u0159ebujete k tomu, abyste sv\u00e9 kampan\u011b posunuli na vy\u0161\u0161\u00ed \u00farove\u0148. S MasterBase\u00ae se va\u0161e e-maily stanou branou do sv\u011bta, kde ka\u017ed\u00e9 kliknut\u00ed otev\u00edr\u00e1 novou mo\u017enost spojen\u00ed a konverze. Nen\u00ed to jen e-mailov\u00fd marketing, je to evoluce ke komunikaci, kter\u00e1 zaujme a udr\u017e\u00ed pozornost ve sv\u011bt\u011b pln\u00e9m rozpt\u00fdlen\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/cs\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Vezmeme v\u00e1s na cestu dynamick\u00fdm sv\u011btem interaktivn\u00edho e-mailov\u00e9ho marketingu, kde zna\u010dky posouvaj\u00ed hranice kreativity a technologi\u00ed, aby se spojily se sv\u00fdm publikem zp\u016fsobem, kter\u00fd d\u0159\u00edve nebyl mo\u017en\u00fd.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-13068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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