{"id":10259,"date":"2024-02-21T17:07:28","date_gmt":"2024-02-21T15:07:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=10259"},"modified":"2024-02-27T09:46:05","modified_gmt":"2024-02-27T07:46:05","slug":"jak-automatizace-meni-prostredi-pohostinstvi","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/como-la-automatizacion-ha-ido-cambiando-el-escenario-de-la-hoteleria\/masterbase\/","title":{"rendered":"Jak automatizace m\u011bn\u00ed prost\u0159ed\u00ed hotelov\u00e9ho pr\u016fmyslu"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1te pravdu, zde to najdete velmi jednodu\u0161e a podlo\u017een\u00e9 \u010d\u00edsly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Automatizace p\u0159ihla\u0161ov\u00e1n\u00ed a odhla\u0161ov\u00e1n\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejprve si pov\u00edme n\u011bco o klasick\u00e9m p\u0159ihl\u00e1\u0161en\u00ed a odhl\u00e1\u0161en\u00ed. V minulosti tento proces p\u0159edstavoval tanec pln\u00fd pap\u00edrov\u00e1n\u00ed a formul\u00e1\u0159\u016f a frontu unaven\u00fdch host\u016f \u010dekaj\u00edc\u00edch, a\u017e na n\u011b p\u0159ijde \u0159ada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nyn\u00ed m\u00e1me d\u00edky automatizaci samoobslu\u017en\u00e9 kiosky a mobiln\u00ed aplikace. Host\u00e9 mohou v\u0161e vy\u0159\u00eddit ze sv\u00e9ho telefonu, v\u010detn\u011b v\u00fdb\u011bru pokoje a dokonce i otev\u0159en\u00ed dve\u0159\u00ed. Efektivita prudce vzrostla a zkr\u00e1tila se doba odbaven\u00ed jednoho hosta o 70%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jde o investice, spole\u010dnosti, kter\u00e9 tuto technologii zavedly, zaznamenaly n\u00e1vratnost 150% d\u00edky v\u011bt\u0161\u00ed spokojenosti z\u00e1kazn\u00edk\u016f a opakovan\u00fdm n\u00e1v\u0161t\u011bv\u00e1m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Automatizovan\u00e1 spr\u00e1va z\u00e1sob<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le je tu spr\u00e1va z\u00e1sob, kter\u00e1 je neust\u00e1l\u00fdm probl\u00e9mem. D\u0159\u00edve jsme m\u011bli nekone\u010dn\u00e9 tabulky a ru\u010dn\u00ed po\u010d\u00edt\u00e1n\u00ed, kter\u00e9 vedlo k lidsk\u00fdm chyb\u00e1m nebo p\u0159epl\u0148ov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky automatizaci mohou inteligentn\u00ed syst\u00e9my p\u0159edv\u00eddat popt\u00e1vku a upravovat z\u00e1soby v re\u00e1ln\u00e9m \u010dase. D\u00edky syst\u00e9mu 90% se sn\u00ed\u017eil po\u010det chyb a v\u00fdrazn\u011b se zlep\u0161ila schopnost reagovat na neo\u010dek\u00e1van\u00e9 zm\u011bny popt\u00e1vky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnosti uv\u00e1d\u011bj\u00ed, \u017ee investice do t\u011bchto syst\u00e9m\u016f se prom\u00edtaj\u00ed do zv\u00fd\u0161en\u00ed efektivity o 60%, co\u017e se p\u0159\u00edmo odr\u00e1\u017e\u00ed v \u010d\u00edslech na konci m\u011bs\u00edce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Automatizace z\u00e1kaznick\u00e9 zku\u0161enosti<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V neposledn\u00ed \u0159ad\u011b je to z\u00e1kaznick\u00e1 zku\u0161enost. V minulosti bylo personalizov\u00e1n\u00ed z\u00e1\u017eitku ka\u017ed\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka um\u011bn\u00edm, kter\u00e9 vy\u017eadovalo \u010das a \u00fasil\u00ed. Dnes se s pomoc\u00ed um\u011bl\u00e9 inteligence mohou syst\u00e9my u\u010dit z\u00e1kaznick\u00e9 preference a nab\u00edzet personalizovan\u00e1 doporu\u010den\u00ed. To znamen\u00e1, \u017ee pokud si z\u00e1kazn\u00edk minule obl\u00edbil tuto l\u00e1hev v\u00edna, syst\u00e9m si ji zapamatuje a m\u016f\u017ee mu ji doporu\u010dit znovu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento druh pozornosti v\u011bnovan\u00e9 detail\u016fm zv\u00fd\u0161il loajalitu z\u00e1kazn\u00edk\u016f o 80% a pr\u016fm\u011brnou \u00fatratu na n\u00e1v\u0161t\u011bvu o 25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaveden\u00ed t\u011bchto \u0159e\u0161en\u00ed nen\u00ed vesm\u00edrn\u00e9 in\u017een\u00fdrstv\u00ed, ale ani n\u011bco, \u010deho se dos\u00e1hne p\u0159es noc. Mluv\u00edme o obdob\u00ed zhruba 6 a\u017e 12 m\u011bs\u00edc\u016f, ne\u017e se tato \u0159e\u0161en\u00ed pln\u011b integruj\u00ed a za\u010dnou se projevovat hmatateln\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud uva\u017eujete o tom, \u017ee va\u0161e podnik\u00e1n\u00ed p\u0159ejde do v\u011bku automatizace, pod\u00edvejte se na MasterBase\u00ae. Ve spole\u010dnosti MasterBase\u00ae jsme p\u0159ipraveni a vybaveni tak, abychom v\u00e1m pomohli snadno a efektivn\u011b automatizovat va\u0161e procesy, a co je nejlep\u0161\u00ed, ani\u017e by v\u00e1s to st\u00e1lo ruku a nohu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159em\u00fd\u0161lejte o tom, nebylo by skv\u011bl\u00e9 tr\u00e1vit m\u00e9n\u011b \u010dasu pap\u00edrov\u00e1n\u00edm a v\u00edce pot\u011b\u0161en\u00edm z obsluhy host\u016f? To je to, co pro v\u00e1s m\u016f\u017ee ud\u011blat automatizace!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/masterbase.com\/cs\/es\/es\/es\/akademie\/dostupne-kurzy\/objevte-kurz-s-certifikatem-automatizace\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"368\" data-attachment-id=\"10263\" data-permalink=\"https:\/\/masterbase.com\/cs\/como-la-automatizacion-ha-ido-cambiando-el-escenario-de-la-hoteleria\/masterbase\/banner01-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?fit=980%2C451&amp;ssl=1\" data-orig-size=\"980,451\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Curso Automatizaci\u00f3n\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?fit=800%2C368&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/02\/Banner01-1.png?resize=800%2C368&#038;ssl=1\" alt=\"\" class=\"wp-image-10263\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?w=980&amp;ssl=1 980w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?resize=300%2C138&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?resize=768%2C353&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?resize=18%2C8&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Pokud \u010dtete tento \u010dl\u00e1nek, pak proto, \u017ee jste zv\u011bdav\u00ed (a mo\u017en\u00e1 pot\u0159ebujete v\u011bd\u011bt), jak automatizace m\u011bn\u00ed odv\u011btv\u00ed cestovn\u00edho ruchu a pohostinstv\u00ed, zejm\u00e9na pokud jste mal\u00e1 nebo st\u0159edn\u00ed firma, kter\u00e1 chce hr\u00e1t prvn\u00ed ligu. <\/p>","protected":false},"author":239642484,"featured_media":10261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1389],"tags":[],"class_list":["post-10259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo la automatizaci\u00f3n ha ido cambiando el escenario de la hoteler\u00eda - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/jak-automatizace-meni-prostredi-pohostinstvi\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la automatizaci\u00f3n ha ido cambiando el escenario de la hoteler\u00eda - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si est\u00e1s leyendo esto es porque te ha picado la curiosidad (y tal vez la necesidad) de saber c\u00f3mo la automatizaci\u00f3n est\u00e1 revolucionando el sector del turismo y la hoteler\u00eda, especialmente si tienes una 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