{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-%d0%b5-%d0%bc%d1%8a%d1%80%d1%82%d1%8a%d0%b2-%d0%b7%d0%b0%d1%89%d0%be%d1%82%d0%be-%d0%b8%d0%bc%d0%b5%d0%b9%d0%bb-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%be%d0%bb%d0%be%d0%b7%d0%b8%d1%82%d0%b5","status":"publish","type":"post","link":"https:\/\/masterbase.com\/bg\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"\u041c\u044a\u0440\u0442\u044a\u0432 \u043b\u0438 \u0435 CTR? \u0417\u0430\u0449\u043e \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438\u0442\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442 CTOR"},"content":{"rendered":"

\u041e\u0442\u043a\u0430\u043a\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u0441\u0435 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0430 \u0432 \u043b\u0435\u0433\u0438\u0442\u0438\u043c\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043a\u0430\u043d\u0430\u043b \u043f\u0440\u0435\u0437 90-\u0442\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u043c\u0438\u043d\u0430\u043b\u0438\u044f \u0432\u0435\u043a, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u0442 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u0441\u0438 \u0441 \u0434\u0432\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f: \u0447\u0435\u0441\u0442\u043e\u0442\u0430 \u043d\u0430 \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0435 \u0438 \u0447\u0435\u0441\u0442\u043e\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0435.<\/p>\n

\u041f\u0440\u043e\u0446\u0435\u043d\u0442\u044a\u0442 \u043d\u0430 \u043e\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u0442\u0435 \u043f\u0438\u0441\u043c\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043d\u0430 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u043e\u0442\u0432\u043e\u0440\u0438\u043b\u0438 \u0438\u043c\u0435\u0439\u043b\u0430, \u043a\u043e\u0435\u0442\u043e \u043f\u043e\u043c\u0430\u0433\u0430 \u0434\u0430 \u0441\u0435 \u043e\u0446\u0435\u043d\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043b\u0438\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 \u0442\u0435\u043c\u0430\u0442\u0430 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430. \u041a\u043e\u0435\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u044a\u0442 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0435 (CTR) \u0438\u0437\u043c\u0435\u0440\u0432\u0430 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043d\u0430 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u043a\u043b\u0438\u043a\u043d\u0430\u043b\u0438 \u0432\u044a\u0440\u0445\u0443 \u0432\u0440\u044a\u0437\u043a\u0438\u0442\u0435 \u0432 \u0438\u043c\u0435\u0439\u043b\u0430 \u0432\u0438, \u0441\u043f\u0440\u044f\u043c\u043e \u043e\u0431\u0449\u0438\u044f \u0431\u0440\u043e\u0439 \u0430\u0431\u043e\u043d\u0430\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u0438\u043c\u0435\u0439\u043b\u0430.<\/p>\n

\u0422\u043e\u0432\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u043d\u0438\u0441\u043a\u0430\u0442\u0430 \u0447\u0435\u0441\u0442\u043e\u0442\u0430 \u043d\u0430 \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0430\u043c\u0430\u043b\u0438 \u0447\u0435\u0441\u0442\u043e\u0442\u0430\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0435, \u0434\u043e\u0440\u0438 \u0430\u043a\u043e \u0433\u043e\u043b\u044f\u043c \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043e\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u043e\u0442\u0432\u043e\u0440\u0438\u043b\u0438 \u0438\u043c\u0435\u0439\u043b\u0430 \u0432\u0438, \u0441\u0430 \u043a\u043b\u0438\u043a\u043d\u0430\u043b\u0438 \u0432\u044a\u0440\u0445\u0443 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0432\u0438. \u041a\u0430\u0442\u043e \u0441\u0435 \u0438\u043c\u0430 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0442\u043e\u0432\u0430, \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u044a\u0442 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0435 \u0435 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u044f\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b \u0437\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442.<\/p>\n

\u0418 \u0442\u0430\u043a\u0430, \u043a\u0430\u043a \u0442\u043e\u0447\u043d\u043e \u0434\u0430 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u0435 \u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438\u0442\u0435 \u043d\u0438\u0432\u0430 \u043d\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u043d\u0430 \u0432\u0430\u0448\u0438\u0442\u0435 \u0438\u043c\u0435\u0439\u043b \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438? \u0421\u044a\u0441 \u0441\u0442\u0435\u043f\u0435\u043d\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0435 \u0434\u043e \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0435 (Click-to-Open Rate \u0438\u043b\u0438 CTOR).<\/p>\n

\u041a\u0430\u043a\u0432\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u044a\u0442 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0435 \u0434\u043e \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0435 (CTOR)?<\/h2>\n

\u041a\u043e\u0435\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u044a\u0442 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0435 \u0434\u043e \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0435 (CTOR) \u0438\u0437\u043c\u0435\u0440\u0432\u0430 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043d\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u043a\u043b\u0438\u043a\u043d\u0430\u043b\u0438 \u0432\u044a\u0440\u0445\u0443 \u0432\u0440\u044a\u0437\u043a\u0430\u0442\u0430 \u0441\u043b\u0435\u0434 \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0430. \u041f\u043e\u0432\u0435\u0447\u0435\u0442\u043e \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442 \u0434\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u0442 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442\u0442\u0430 \u0447\u0440\u0435\u0437 CTOR, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0442\u043e\u0437\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b \u043e\u0442\u0447\u0438\u0442\u0430 \u0441\u0430\u043c\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u043e\u0442\u0432\u043e\u0440\u0438\u043b\u0438 \u0438 \u043f\u0440\u043e\u0447\u0435\u043b\u0438 \u0438\u043c\u0435\u0439\u043b\u0438\u0442\u0435 \u0438\u043c.<\/p>\n

\u041a\u0430\u043a \u0441\u0435 \u0438\u0437\u0447\u0438\u0441\u043b\u044f\u0432\u0430 CTOR<\/h2>\n

\u0424\u043e\u0440\u043c\u0443\u043b\u0430\u0442\u0430 \u0437\u0430 \u0438\u0437\u0447\u0438\u0441\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043e\u0435\u0444\u0438\u0446\u0438\u0435\u043d\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0435 \u043d\u0430 \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0435 \u0435 \u043f\u0440\u043e\u0441\u0442\u0430: \u0437\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435, \u043a\u0430\u0442\u043e \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u0435 \u0431\u0440\u043e\u044f \u043d\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u0431\u0440\u043e\u044f \u043d\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0438\u044f. \u0421\u043b\u0435\u0434 \u0442\u043e\u0432\u0430 \u0443\u043c\u043d\u043e\u0436\u0435\u0442\u0435 \u0442\u0430\u0437\u0438 \u0446\u0438\u0444\u0440\u0430 \u043f\u043e 100. \u041e\u0442\u0433\u043e\u0432\u043e\u0440\u044a\u0442 \u0435 \u0432\u0430\u0448\u0438\u044f\u0442 CTOR.<\/p>\n

\u0414\u0430 \u0432\u0437\u0435\u043c\u0435\u043c \u043f\u0440\u0438\u043c\u0435\u0440: \u0418\u0437\u043f\u0440\u0430\u0449\u0430\u0442\u0435 \u0438\u043c\u0435\u0439\u043b \u0434\u043e 5000 \u0430\u0431\u043e\u043d\u0430\u0442\u0430. 80 \u0430\u0431\u043e\u043d\u0430\u0442\u0430 \u043e\u0442\u0432\u0430\u0440\u044f\u0442 \u0438\u043c\u0435\u0439\u043b\u0430 \u0438 \u0438\u043c\u0430 \u043e\u0431\u0449\u043e 40 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f. \u0415\u0442\u043e \u043a\u0430\u043a \u0441\u0435 \u0438\u0437\u0447\u0438\u0441\u043b\u044f\u0432\u0430 CTOR: (40\/80) x 100 = 50%. \u0422\u043e\u0432\u0430 \u0431\u0438 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430\u043b\u043e, \u0447\u0435 \u0432\u0430\u0448\u0438\u044f\u0442 CTOR \u0435 \u043c\u043d\u043e\u0433\u043e \u0432\u0438\u0441\u043e\u043a, \u043a\u0430\u0442\u043e \u043f\u043e\u0432\u0435\u0447\u0435\u0442\u043e \u043e\u0442 \u0430\u0431\u043e\u043d\u0430\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u043e\u0442\u0432\u043e\u0440\u0438\u043b\u0438 \u0438\u043c\u0435\u0439\u043b\u0430, \u0441\u0430 \u043a\u043b\u0438\u043a\u043d\u0430\u043b\u0438 \u0432\u044a\u0440\u0445\u0443 \u0432\u0440\u044a\u0437\u043a\u0438\u0442\u0435.<\/p>\n

\u041a\u043e\u0433\u0430\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0442\u0430\u0437\u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u0430, \u0435 \u0432\u0430\u0436\u043d\u043e \u0434\u0430 \u043e\u0442\u0447\u0438\u0442\u0430\u0442\u0435 \u0441\u0430\u043c\u043e \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0438\u044f \u0438 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0430\u043a\u043e \u043d\u044f\u043a\u043e\u0439 \u043e\u0442 \u0430\u0431\u043e\u043d\u0430\u0442\u0438\u0442\u0435 \u0432\u0438 \u043e\u0442\u0432\u043e\u0440\u0438 \u0438\u043c\u0435\u0439\u043b\u0430 \u0432\u0438 \u0441\u0443\u0442\u0440\u0438\u043d\u0442\u0430 \u0438 \u043a\u043b\u0438\u043a\u043d\u0435 \u0432\u044a\u0440\u0445\u0443 \u0432\u0440\u044a\u0437\u043a\u0430, \u0430 \u043f\u043e-\u043a\u044a\u0441\u043d\u043e \u0432\u0435\u0447\u0435\u0440\u0442\u0430 \u0441\u0435 \u0432\u044a\u0440\u043d\u0435 \u043a\u044a\u043c \u0438\u043c\u0435\u0439\u043b\u0430 \u0438 \u043a\u043b\u0438\u043a\u043d\u0435 \u043e\u0442\u043d\u043e\u0432\u043e. \u041d\u0435 \u0438\u0441\u043a\u0430\u0442\u0435 \u0442\u043e\u0437\u0438 \u0430\u0431\u043e\u043d\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043f\u0440\u0435\u0431\u0440\u043e\u0435\u043d \u0434\u0432\u0430 \u043f\u044a\u0442\u0438, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0442\u043e\u0432\u0430 \u0431\u0438 \u043f\u0440\u043e\u043c\u0435\u043d\u0438\u043b\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430. \u0415\u0442\u043e \u0437\u0430\u0449\u043e CTOR \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043e\u0442\u0447\u0438\u0442\u0430 \u0441\u0430\u043c\u043e \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0438\u044f \u0438 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f.<\/p>\n

\u041a\u0430\u043a \u0434\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0441\u0432\u043e\u044f CTOR<\/h2>\n

\u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0432\u0430\u0442\u0435 \u0441\u0432\u043e\u044f CTOR \u043e\u0442 \u0434\u044a\u043b\u0433\u043e \u0432\u0440\u0435\u043c\u0435 \u0438\u043b\u0438 \u0435\u0434\u0432\u0430 \u0441\u0435\u0433\u0430 \u0437\u0430\u043f\u043e\u0447\u0432\u0430\u0442\u0435 \u0434\u0430 \u0433\u043e \u043f\u0440\u0430\u0432\u0438\u0442\u0435, \u0432\u0438\u043d\u0430\u0433\u0438 \u0438\u043c\u0430 \u043a\u0430\u043a\u0432\u043e \u0434\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u0438\u0442\u0435. \u0415\u0442\u043e \u043d\u044f\u043a\u043e\u0438 \u0441\u0442\u044a\u043f\u043a\u0438, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0435\u0442\u0435, \u0437\u0430 \u0434\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0441\u0432\u043e\u044f CTOR:<\/p>\n

1. \u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0431\u0443\u0442\u043e\u043d\u0438 CTA<\/h2>\n

\u0414\u043e\u0431\u0440\u0438\u044f\u0442 \u0438\u043c\u0435\u0439\u043b \u0441\u0435 \u0441\u044a\u0441\u0442\u043e\u0438 \u043e\u0442 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0430: \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u043d\u043e \u043a\u043e\u043f\u0438\u0435, \u0430\u0442\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u043d\u0438 \u043f\u0440\u0438\u0437\u0438\u0432\u0438 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435. \u0410 \u0432 \u0438\u043c\u0435\u0439\u043b, \u0432 \u043a\u043e\u0439\u0442\u043e \u0438\u043c\u0430 \u043c\u043d\u043e\u0433\u043e \u0442\u0435\u043a\u0441\u0442, \u0431\u0443\u0442\u043e\u043d\u0438\u0442\u0435 CTA \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u0442 \u043c\u043d\u043e\u0433\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435.<\/p>\n

\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0438 CTA, \u043a\u0430\u0442\u043e \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \"\u041a\u043b\u0438\u043a\u043d\u0435\u0442\u0435 \u0442\u0443\u043a \u0437\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f\". \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0442\u043e\u0432\u0430, \u043d\u044f\u043a\u043e\u0438 \u0434\u0430\u043d\u043d\u0438 \u0441\u043e\u0447\u0430\u0442, \u0447\u0435 \u0431\u0443\u0442\u043e\u043d\u0438\u0442\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0442 \u0431\u0440\u043e\u044f \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430.<\/p>\n

\u0412\u0430\u0436\u043d\u043e \u0435 \u0434\u0430 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u0435 CTA \u0441\u043b\u0435\u0434 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u043e\u0444\u0435\u0440\u0442\u0430\u0442\u0430, \u0430 \u043d\u0435 \u043f\u0440\u0435\u0434\u0438 \u0442\u043e\u0432\u0430. \u0418 \u043d\u0430\u043a\u0440\u0430\u044f, \u0442\u044f \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0447\u043d\u043e \u0432\u0438\u0434\u0438\u043c\u0430, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043e\u0442\u043a\u0440\u043e\u044f\u0432\u0430, \u043d\u043e \u043d\u0435 \u0442\u043e\u043b\u043a\u043e\u0432\u0430 \u0433\u043e\u043b\u044f\u043c\u0430, \u0447\u0435 \u0434\u0430 \u043f\u0440\u0435\u0447\u0438 \u043d\u0430 \u0446\u044f\u043b\u043e\u0441\u0442\u043d\u043e\u0442\u043e \u043f\u0440\u0435\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f.<\/p>\n

2. \u041f\u0440\u0435\u043e\u0446\u0435\u043d\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0438\u0442\u0435 \u0441\u0438<\/h2>\n

\u0415\u0434\u043d\u0430 \u043e\u0442 \u043f\u0440\u0438\u0447\u0438\u043d\u0438\u0442\u0435, \u043f\u043e\u0440\u0430\u0434\u0438 \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u044a\u0442 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0435 \u0438 \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0435 \u043d\u0438\u0441\u044a\u043a, \u0435, \u0447\u0435 \u043e\u0444\u0435\u0440\u0442\u0438\u0442\u0435 \u0432\u0438 \u043d\u0435 \u043e\u0442\u0433\u043e\u0432\u0430\u0440\u044f\u0442 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438\u0442\u0435 \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0432\u0438. \u0410\u0431\u043e\u043d\u0430\u0442\u0438\u0442\u0435 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043e\u0442\u0432\u043e\u0440\u044f\u0442 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435\u0442\u043e, \u043d\u043e \u043a\u043e\u0433\u0430\u0442\u043e \u0441\u043a\u0440\u043e\u043b\u0432\u0430\u0442 \u043d\u0430\u0434\u043e\u043b\u0443, \u043d\u0438\u0442\u043e \u0435\u0434\u043d\u0430 \u043e\u0442 \u0432\u0440\u044a\u0437\u043a\u0438\u0442\u0435 \u043d\u0435 \u0438\u043c \u0434\u043e\u043f\u0430\u0434\u0430.<\/p>\n

\u0422\u0443\u043a \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u0447\u0432\u0430\u043c\u0435 \u0434\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0442\u0435 \u0441\u043f\u0438\u0441\u044a\u043a\u0430 \u0441\u0438 \u0441 \u0438\u043c\u0435\u0439\u043b\u0438: \u0442\u0430\u043a\u0430 \u0449\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430\u0442\u0435, \u0447\u0435 \u0438\u0437\u043f\u0440\u0430\u0449\u0430\u0442\u0435 \u0438\u043c\u0435\u0439\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u043d\u0430\u0438\u0441\u0442\u0438\u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0432\u0430\u0442 \u0430\u0431\u043e\u043d\u0430\u0442\u0438\u0442\u0435 \u0432\u0438.<\/p>\n

3. \u041f\u043e-\u0434\u043e\u0431\u0440\u0435 \u0435\u0434\u0438\u043d CTA<\/h2>\n

\u0418\u043c\u0430 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0442\u0430\u043a\u0442\u0438\u043a\u0438, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435, \u043a\u043e\u0433\u0430\u0442\u043e \u0441\u0442\u0430\u0432\u0430 \u0432\u044a\u043f\u0440\u043e\u0441 \u0437\u0430 CTA \u043f\u043e \u0438\u043c\u0435\u0439\u043b. \u041d\u044f\u043a\u043e\u0438 \u043c\u0430\u0440\u043a\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043d\u044f\u043a\u043e\u043b\u043a\u043e CTA \u0432 \u0438\u043c\u0435\u0439\u043b\u0438\u0442\u0435 \u0441\u0438, \u043a\u0430\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430\u0442 \u043d\u0430 \u0430\u0431\u043e\u043d\u0430\u0442\u0438\u0442\u0435 \u0434\u0430 \u043a\u043b\u0438\u043a\u043d\u0430\u0442 \u0432\u044a\u0440\u0445\u0443 \u0442\u043e\u0437\u0438, \u043a\u043e\u0439\u0442\u043e \u0438\u043c \u0435 \u043d\u0430\u0439-\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0435\u043d. \u0422\u043e\u0432\u0430 \u0447\u0435\u0441\u0442\u043e \u0441\u0435 \u0441\u0440\u0435\u0449\u0430 \u0432 \u0438\u043c\u0435\u0439\u043b\u0438 \u0441 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u0418\u0434\u0435\u044f\u0442\u0430 \u0435, \u0447\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 CTA-\u0442\u0430 \u0441\u0430 \u0440\u0430\u0432\u043d\u0438 \u043d\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 CTR.<\/p>\n

\u0415\u0434\u0438\u043d \u043e\u0442 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0446\u0438\u0442\u0435 \u043d\u0430 \u0442\u043e\u0437\u0438 \u043f\u043e\u0434\u0445\u043e\u0434 \u0435 \u043f\u0440\u0435\u0442\u043e\u0432\u0430\u0440\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0438\u0437\u0431\u043e\u0440\u0430. \u0421 \u0434\u0440\u0443\u0433\u0438 \u0434\u0443\u043c\u0438, \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u0435 \u0437\u0430\u0442\u0440\u0443\u0434\u043d\u044f\u0432\u0430\u0442 \u0434\u0430 \u0432\u0437\u0435\u043c\u0430\u0442 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0441\u0430 \u0438\u0437\u043f\u0440\u0430\u0432\u0435\u043d\u0438 \u043f\u0440\u0435\u0434 \u0442\u0432\u044a\u0440\u0434\u0435 \u043c\u043d\u043e\u0433\u043e \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0438\u0437\u0431\u043e\u0440.<\/p>\n

\u0418\u043c\u0430\u0439\u043a\u0438 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0442\u043e\u0432\u0430, \u043f\u043e\u043c\u0438\u0441\u043b\u0435\u0442\u0435 \u0437\u0430 \u0442\u0435\u0441\u0442\u0432\u0430\u043d\u0435 \u043d\u0430 \u0435\u0434\u0438\u043d \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d CTA. \u0410\u043a\u043e \u0438\u043c\u0430 \u0441\u0430\u043c\u043e \u0435\u0434\u043d\u043e \u0436\u0435\u043b\u0430\u043d\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u0435 CTOR.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u041e\u0442\u043a\u0430\u043a\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u0441\u0435 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0430 \u0432 \u043b\u0435\u0433\u0438\u0442\u0438\u043c\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043a\u0430\u043d\u0430\u043b \u043f\u0440\u0435\u0437 90-\u0442\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u043c\u0438\u043d\u0430\u043b\u0438\u044f \u0432\u0435\u043a, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u0442 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u0442\u0435 \u0441\u0438 \u0441 \u0434\u0432\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f: \u0447\u0435\u0441\u0442\u043e\u0442\u0430 \u043d\u0430 \u043e\u0442\u0432\u0430\u0440\u044f\u043d\u0435 \u0438 \u0447\u0435\u0441\u0442\u043e\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u043a\u0432\u0430\u043d\u0435.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/bg\/ctr-\u0435-\u043c\u044a\u0440\u0442\u044a\u0432-\u0437\u0430\u0449\u043e\u0442\u043e-\u0438\u043c\u0435\u0439\u043b-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435\/\u043c\u0430\u0441\u0442\u044a\u0440\u0431\u0430\u0437\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Desde que el email marketing se convirti\u00f3 en un canal de marketing leg\u00edtimo en la d\u00e9cada de 1990, los profesionales del email marketing han medido sus resultados en funci\u00f3n de dos par\u00e1metros: la tasa de apertura y la tasa de clics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/bg\/ctr-\u0435-\u043c\u044a\u0440\u0442\u044a\u0432-\u0437\u0430\u0449\u043e\u0442\u043e-\u0438\u043c\u0435\u0439\u043b-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435\/\u043c\u0430\u0441\u0442\u044a\u0440\u0431\u0430\u0437\u0430\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T21:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"5429\" \/>\n\t<meta property=\"og:image:height\" content=\"3053\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u043c\u0438\u043d\u0443\u0442\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR\",\"datePublished\":\"2026-04-09T18:43:00+00:00\",\"dateModified\":\"2026-04-09T21:54:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\"},\"wordCount\":781,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/22.jpg?fit=5429%2C3053&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"bg-BG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\",\"name\":\"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/22.jpg?fit=5429%2C3053&ssl=1\",\"datePublished\":\"2026-04-09T18:43:00+00:00\",\"dateModified\":\"2026-04-09T21:54:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#breadcrumb\"},\"inLanguage\":\"bg-BG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"bg-BG\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/22.jpg?fit=5429%2C3053&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/22.jpg?fit=5429%2C3053&ssl=1\",\"width\":5429,\"height\":3053,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\\\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"bg-BG\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"bg-BG\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"bg-BG\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041c\u044a\u0440\u0442\u044a\u0432 \u043b\u0438 \u0435 CTR? \u0417\u0430\u0449\u043e \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438\u0442\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442 CTOR - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/bg\/ctr-\u0435-\u043c\u044a\u0440\u0442\u044a\u0432-\u0437\u0430\u0449\u043e\u0442\u043e-\u0438\u043c\u0435\u0439\u043b-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435\/\u043c\u0430\u0441\u0442\u044a\u0440\u0431\u0430\u0437\u0430\/","og_locale":"bg_BG","og_type":"article","og_title":"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae","og_description":"Desde que el email marketing se convirti\u00f3 en un canal de marketing leg\u00edtimo en la d\u00e9cada de 1990, los profesionales del email marketing han medido sus resultados en funci\u00f3n de dos par\u00e1metros: la tasa de apertura y la tasa de clics.","og_url":"https:\/\/masterbase.com\/bg\/ctr-\u0435-\u043c\u044a\u0440\u0442\u044a\u0432-\u0437\u0430\u0449\u043e\u0442\u043e-\u0438\u043c\u0435\u0439\u043b-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438\u0442\u0435\/\u043c\u0430\u0441\u0442\u044a\u0440\u0431\u0430\u0437\u0430\/","og_site_name":"MasterBase\u00ae","article_published_time":"2026-04-09T18:43:00+00:00","article_modified_time":"2026-04-09T21:54:17+00:00","og_image":[{"width":5429,"height":3053,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","type":"image\/jpeg"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alejandro Dur\u00e1n","Est. reading time":"4 \u043c\u0438\u043d\u0443\u0442\u0438"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR","datePublished":"2026-04-09T18:43:00+00:00","dateModified":"2026-04-09T21:54:17+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/"},"wordCount":781,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"bg-BG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/","url":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/","name":"\u041c\u044a\u0440\u0442\u044a\u0432 \u043b\u0438 \u0435 CTR? \u0417\u0430\u0449\u043e \u0442\u044a\u0440\u0433\u043e\u0432\u0446\u0438\u0442\u0435 \u043d\u0430 \u0438\u043c\u0435\u0439\u043b\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442 CTOR - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","datePublished":"2026-04-09T18:43:00+00:00","dateModified":"2026-04-09T21:54:17+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#breadcrumb"},"inLanguage":"bg-BG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/"]}]},{"@type":"ImageObject","inLanguage":"bg-BG","@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","width":5429,"height":3053,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/zh\/ctr%e5%b7%b2%e6%ad%bb%ef%bc%8c%e5%9b%a0%e4%b8%ba%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e6%9b%b4%e5%96%9c%e6%ac%a2ctor\/%e4%b8%bb%e5%9f%ba%e5%9c%b0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/ru\/"},{"@type":"ListItem","position":2,"name":"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase\u00ae","description":"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u0437\u0430 \u0432\u0430\u0441","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"bg-BG"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"bg-BG","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"bg-BG","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"\u0413\u043b\u0430\u0432\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440","url":"https:\/\/masterbase.com\/bg\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1MU","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/posts\/6876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/comments?post=6876"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/posts\/6876\/revisions"}],"predecessor-version":[{"id":29185,"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/posts\/6876\/revisions\/29185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/media\/7077"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/media?parent=6876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/categories?post=6876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/bg\/wp-json\/wp\/v2\/tags?post=6876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}