{"id":6323,"date":"2025-05-12T22:08:52","date_gmt":"2025-05-12T19:08:52","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6323"},"modified":"2025-05-14T01:34:51","modified_gmt":"2025-05-13T22:34:51","slug":"%d0%ba%d0%b0%d0%ba-%d0%b4%d0%b0-%d0%bf%d0%be%d0%b4%d0%be%d0%b1%d1%80%d0%b8%d1%82%d0%b5-%d0%bf%d1%8a%d1%82%d1%83%d0%b2%d0%b0%d0%bd%d0%b5%d1%82%d0%be-%d0%bd%d0%b0-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/bg\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","title":{"rendered":"\u041f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u044a\u0442\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441 \u043f\u043e\u043c\u043e\u0449\u0442\u0430 \u043d\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u043e\u043d\u043d\u0438 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\u043f\u044a\u0440\u0432\u043e\u0442\u043e \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0435, \u043a\u043e\u0435\u0442\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0432\u0438 \u0449\u0435 \u0438\u043c\u0430 \u0437\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0430.<\/p>\n<p>\u0410\u043a\u043e \u043a\u043b\u0438\u043a\u043d\u0435\u0442\u0435 \u0442\u0443\u043a, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u0440\u043e\u0447\u0435\u0442\u0435\u0442\u0435 \u0441\u0442\u0430\u0442\u0438\u044f \u043e\u0442 \u043d\u0430\u0448\u0438\u044f \u0431\u043b\u043e\u0433, \u0432 \u043a\u043e\u044f\u0442\u043e \u0441\u0435 \u0434\u0430\u0432\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435\u0442\u043e \u043c\u0443 \u0438 \u043a\u0430\u043a \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u0441 \u043d\u0435\u0433\u043e \u0432 MasterBase\u00ae.<\/p>\n<p>\u041b\u043e\u0448\u043e\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043e \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0435 \u043b\u043e\u0448\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441. \u041d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u0434\u043e\u0431\u0440\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0437\u0430 \u043f\u043e\u0441\u0440\u0435\u0449\u0430\u043d\u0435, \u043e\u0442 \u0434\u0440\u0443\u0433\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, \u043f\u043e\u0441\u043e\u0447\u0432\u0430\u0442 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0441\u044a\u043e\u0431\u0449\u044f\u0442 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f:<\/p>\n<ul>\n<li>\u0427\u0435 \u0435 \u0432\u0437\u0435\u043b \u0434\u043e\u0431\u0440\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0447\u0435 \u0435 \u0446\u0435\u043d\u0435\u043d \u043e\u0442 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438 \u043e\u0442 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0442\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430 \u043a\u0430\u0442\u043e \u043c\u0430\u0440\u043a\u0430\/\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f.<\/li>\n<li>\u0447\u0435 \u0435 \u0432 \u0434\u043e\u0431\u0440\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f.<\/li>\n<li>\u041a\u0430\u043a\u0432\u043e \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043e\u0447\u0430\u043a\u0432\u0430\u0442 \u043e\u0442 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f. \u0422\u043e\u0432\u0430 \u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0434\u0430 \u043f\u043e\u0442\u0432\u044a\u0440\u0434\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e, \u043a\u043e\u0435\u0442\u043e \u0435 \u0443\u0431\u0435\u0434\u0438\u043b\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f \u0434\u0430 \u0441\u0435 \u0430\u0431\u043e\u043d\u0438\u0440\u0430 \u0438\u043b\u0438 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u0441\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0418\u0441\u0442\u043e\u0440\u0438\u044f \u043d\u0430 \u0443\u0441\u043f\u0435\u0445\u0430:<\/strong><\/p>\n<p>\u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u044f \u0432\u043a\u043b\u044e\u0447\u0438 \u0438\u043c\u0435\u0439\u043b \u0437\u0430 \u0434\u043e\u0431\u0440\u0435 \u0434\u043e\u0448\u043b\u0438 \u0441 30-\u0441\u0435\u043a\u0443\u043d\u0434\u0435\u043d \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u0438 \u0432\u0440\u044a\u0437\u043a\u0438 \u043a\u044a\u043c \u043d\u0430\u0439-\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0438\u0442\u0435 \u0441\u0438 \u0443\u0441\u043b\u0443\u0433\u0438. \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442: \u043f\u043e\u0432\u0438\u0448\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043d\u0430 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0430\u043a\u0430\u0443\u043d\u0442\u0438 \u0441 62 % \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u043f\u044a\u0440\u0432\u0438\u0442\u0435 7 \u0434\u043d\u0438 \u0438 \u043d\u0430\u043c\u0430\u043b\u0435\u043d\u0438 \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u0438 \u0437\u0430\u044f\u0432\u043a\u0438 \u0437\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430 \u0441 30 %.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> \u0421\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0437\u0430 \u043f\u043e\u0442\u0432\u044a\u0440\u0436\u0434\u0435\u043d\u0438\u0435<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0422\u0435\u0437\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0442 \u0432\u0441\u0438\u0447\u043a\u043e - \u043e\u0442 \u0434\u0432\u043e\u0439\u043d\u043e \u043f\u043e\u0442\u0432\u044a\u0440\u0436\u0434\u0435\u043d\u0438\u0435 \u043d\u0430 <em>\u0432\u043a\u043b\u044e\u0447\u0432\u0430\u043d\u0435<\/em> \u043e\u0442 \u0437\u0430\u043a\u0443\u043f\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u0438\u0437\u043f\u0440\u0430\u0449\u0430\u043d\u0435\u0442\u043e \u0434\u043e \u0432\u044a\u0437\u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043f\u0440\u043e\u043c\u044f\u043d\u0430\u0442\u0430 \u043d\u0430 \u043f\u0430\u0440\u043e\u043b\u0430\u0442\u0430.<\/p>\n<p>\u0412\u0441\u0438\u0447\u043a\u0438 \u0442\u0435 \u0438\u043c\u0430\u0442 \u0441\u044a\u0432\u0441\u0435\u043c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u044f - \u043f\u043e\u0442\u0432\u044a\u0440\u0436\u0434\u0430\u0432\u0430\u0442, \u0447\u0435 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u043d\u043e\u0442\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u0435 \u0441\u0435 \u0435 \u0441\u043b\u0443\u0447\u0438\u043b\u043e (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0447\u0435 \u043f\u043e\u0440\u044a\u0447\u043a\u0430\u0442\u0430 \u0432\u0438 \u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0430 \u0438\u043b\u0438 \u0438\u0437\u043f\u0440\u0430\u0442\u0435\u043d\u0430 \u0434\u043e \u0432\u0430\u0441). \u0414\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438, \u043d\u0430\u0440\u0435\u0434 \u0441 \u0434\u0440\u0443\u0433\u0438 \u043d\u0435\u0449\u0430, \u043a\u0430\u0437\u0432\u0430\u0442 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f:<\/p>\n<ul>\n<li>\u0447\u0435 \u0441\u0442\u0435 \u0432\u0437\u0435\u043b\u0438 \u0434\u043e\u0431\u0440\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043a\u043e\u0435\u0442\u043e \u0441\u0435 \u043e\u0446\u0435\u043d\u044f\u0432\u0430 \u043e\u0442 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438 \u043e\u0442 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0442\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430 \u043a\u0430\u0442\u043e \u043c\u0430\u0440\u043a\u0430\/\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f.<\/li>\n<li>\u0447\u0435 \u0435 \u0432 \u0434\u043e\u0431\u0440\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f.<\/li>\n<li>\u0422\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f. \u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0433\u043e \u043a\u0430\u0442\u043e \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0434\u0430 \u043f\u043e\u0442\u0432\u044a\u0440\u0434\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u0442\u043e, \u043a\u043e\u0435\u0442\u043e \u0435 \u0443\u0431\u0435\u0434\u0438\u043b\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f \u0434\u0430 \u0441\u0435 \u0430\u0431\u043e\u043d\u0438\u0440\u0430 \u0438\u043b\u0438 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u0441\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0430.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0418\u0441\u0442\u043e\u0440\u0438\u044f \u043d\u0430 \u0443\u0441\u043f\u0435\u0445\u0430:<\/strong><\/p>\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u043d\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430 \u043f\u043e\u0442\u0432\u044a\u0440\u0436\u0434\u0435\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 \u043f\u043e\u0440\u044a\u0447\u043a\u0438 \u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0441 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0438 \u0432\u0440\u044a\u0437\u043a\u0438 \u0437\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u043d\u0435. \u0422\u043e\u0432\u0430 \u043d\u0430\u043c\u0430\u043b\u0438 \u0431\u0440\u043e\u044f \u043d\u0430 \u0437\u0430\u044f\u0432\u043a\u0438\u0442\u0435 \u0437\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441\u044a\u0441 \u0441\u044a\u0441\u0442\u043e\u044f\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u0440\u044a\u0447\u043a\u0430\u0442\u0430, \u0441 45 % \u0438 \u043f\u043e\u0432\u0438\u0448\u0438 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 (NPS) \u0441 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 12 \u043f\u0443\u043d\u043a\u0442\u0430.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> \u041d\u0430\u043f\u043e\u043c\u043d\u044f\u0449\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0422\u0435\u0437\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0441\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0432\u0430\u0442 \u043e\u0442 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f\u0442\u0430 \u0437\u0430 \u043f\u043e\u0442\u0432\u044a\u0440\u0436\u0434\u0435\u043d\u0438\u0435 \u043f\u043e \u0442\u043e\u0432\u0430, \u0447\u0435 \u0447\u0435\u0441\u0442\u043e, \u043d\u043e \u043d\u0435 \u0432\u0438\u043d\u0430\u0433\u0438, \u0438\u0437\u0438\u0441\u043a\u0432\u0430\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f.<\/p>\n<p>\u0422\u043e\u0432\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438, \u043f\u043e\u0434\u043d\u043e\u0432\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438, \u0440\u0435\u0437\u0435\u0440\u0432\u0430\u0446\u0438\u0438 \u0438 \u043f\u0440\u0438\u043a\u043b\u044e\u0447\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0431\u043d\u0438 \u043f\u0435\u0440\u0438\u043e\u0434\u0438. \u041d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0437\u0430 \u043d\u0430\u043f\u043e\u043c\u043d\u044f\u043d\u0435 \u0441\u0430 \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0438 \u043a\u044a\u043c \u0441\u043b\u0435\u0434\u043d\u043e\u0442\u043e:<\/p>\n<ul>\n<li>\u0447\u0435 \u0438\u0441\u043a\u0430\u043d\u043e\u0442\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0435 \u0432\u0430\u0436\u043d\u043e, \u0437\u0430 \u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u0438\u0441\u043a\u0430\u043d\u0438\u044f \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b.<\/li>\n<li>\u0422\u043e\u0432\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0438 \u043f\u043e\u043d\u044f\u043a\u043e\u0433\u0430 \u0441\u043f\u0435\u0448\u043d\u043e.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0418\u0441\u0442\u043e\u0440\u0438\u044f \u043d\u0430 \u0443\u0441\u043f\u0435\u0445\u0430:<\/strong><\/p>\n<p>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0437\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430 \u043f\u043e\u0435\u0442\u0430\u043f\u043d\u0438 \u043d\u0430\u043f\u043e\u043c\u043d\u044f\u043d\u0438\u044f (\u0435\u0434\u043d\u0430 \u0441\u0435\u0434\u043c\u0438\u0446\u0430 \u043f\u0440\u0435\u0434\u0438, \u0442\u0440\u0438 \u0434\u043d\u0438 \u043f\u0440\u0435\u0434\u0438 \u0438 \u0432 \u0434\u0435\u043d\u044f \u043f\u0440\u0435\u0434\u0438). \u0418\u043c\u0435\u0439\u043b\u0438\u0442\u0435 \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0445\u0430 \u0431\u0443\u0442\u043e\u043d \u0437\u0430 \u0434\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u0432 \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u0430 \u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0437\u0430 \u0432\u044a\u043f\u0440\u043e\u0441\u0438. \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442: \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u0441\u044a\u0431\u0438\u0442\u0438\u044f\u0442\u0430 \u0441 34 %.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> \u0421\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0437\u0430 \u0437\u0430\u044f\u0432\u043a\u0438<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0428\u0438\u0440\u043e\u043a\u0438\u044f\u0442 \u0441\u043f\u0435\u043a\u0442\u044a\u0440 \u043e\u0442 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u0432\u043a\u043b\u044e\u0447\u0435\u043d\u0438 \u0432 \u0442\u0430\u0437\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f, \u0432\u0430\u0440\u0438\u0440\u0430 \u043e\u0442 \u0438\u0441\u043a\u0430\u043d\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0437\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0430\u0442\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0438 \u0437\u0430\u043f\u0438\u0442\u0432\u0430\u043d\u0435 \u0437\u0430 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f \u0434\u043e \u0430\u043d\u043a\u0435\u0442\u0438. \u0417\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u043e\u0442 \u0434\u0440\u0443\u0433\u0438\u0442\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438, \u0442\u0435\u0437\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043d\u0435 \u0441\u0430 \u043d\u0435\u043f\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 \u043f\u043e\u0440\u044a\u0447\u043a\u0430 \u0438\u043b\u0438 \u0441\u044a\u0431\u0438\u0442\u0438\u0435, \u0437\u0430 \u043a\u043e\u0435\u0442\u043e \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f\u0442 \u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d. \u041a\u0430\u0442\u043e \u0442\u0430\u043a\u0438\u0432\u0430 \u0442\u0435 \u0441\u0430 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u0435\u043b\u044f\u0442 \u043d\u0435 \u043e\u0447\u0430\u043a\u0432\u0430 \u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0435 \u0440\u0430\u0437\u043f\u043e\u0437\u043d\u0430\u0435, \u043a\u043e\u0433\u0430\u0442\u043e \u0433\u0438 \u0432\u0438\u0434\u0438 \u0432 \u043f\u043e\u0449\u0435\u043d\u0441\u043a\u0430\u0442\u0430 \u0441\u0438 \u043a\u0443\u0442\u0438\u044f. \u0415\u0434\u043d\u043e \u0434\u043e\u0431\u0440\u043e \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u043e\u0442 \u0442\u043e\u0437\u0438 \u0442\u0438\u043f \u043a\u0430\u0437\u0432\u0430 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f:<\/p>\n<ul>\n<li>\u0418\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0437\u0430\u043f\u043e\u0437\u043d\u0430\u0435\u0442\u0435 \u0441 \u0442\u0435\u0445\u043d\u0438\u044f \u043e\u043f\u0438\u0442. \u041d\u043e \u0431\u044a\u0434\u0435\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u043d\u0438: \u043d\u044f\u043c\u0430 \u043d\u0438\u0449\u043e \u043f\u043e-\u043b\u043e\u0448\u043e \u043e\u0442 \u0442\u043e\u0432\u0430 \u0434\u0430 \u043f\u043e\u043f\u0438\u0442\u0430\u0442\u0435 \u0437\u0430 \u043c\u043d\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442, \u0447\u0438\u044f\u0442\u043e \u043f\u043e\u0440\u044a\u0447\u043a\u0430 \u0441\u0435 \u0435 \u043e\u0431\u044a\u0440\u043a\u0430\u043b\u0430. \u041f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0438\u0437\u043f\u0440\u0430\u0442\u0438\u0442\u0435 \u0442\u0430\u043a\u043e\u0432\u0430 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435, \u0435 \u0432\u0430\u0436\u043d\u043e \u0434\u0430 \u0441\u0435 \u0443\u0432\u0435\u0440\u0438\u0442\u0435, \u0447\u0435 \u0441\u0442\u0435 \u0438\u0437\u043a\u043b\u044e\u0447\u0438\u043b\u0438 \u0432\u0441\u0438\u0447\u043a\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u0441\u0435 \u043e\u043f\u043b\u0430\u043a\u0430\u043b\u0438 \u0438\u043b\u0438 \u0441\u0430 \u0438\u0437\u0440\u0430\u0437\u0438\u043b\u0438 \u043d\u0435\u0434\u043e\u0432\u043e\u043b\u0441\u0442\u0432\u043e.<\/li>\n<li>\u0447\u0435 \u043e\u0431\u0440\u0430\u0442\u043d\u0430\u0442\u0430 \u0432\u0438 \u0432\u0440\u044a\u0437\u043a\u0430 \u0435 \u0432\u0430\u0436\u043d\u0430 \u0438 \u0449\u0435 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u043f\u043e-\u0434\u043e\u0431\u0440\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435. \u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u043d\u043e \u0438\u0437\u044f\u0432\u043b\u0435\u043d\u0438\u0435\u0442\u043e \"\u041a\u0430\u043a\u0432\u043e \u0435 \u0432\u0430\u0436\u043d\u043e \u0437\u0430 \u043c\u0435\u043d\" (WIIFM).<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0418\u0441\u0442\u043e\u0440\u0438\u044f \u043d\u0430 \u0443\u0441\u043f\u0435\u0445\u0430:<\/strong><\/p>\n<p>\u0420\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043f\u0430\u0437\u0430\u0440 \u0438\u0437\u043f\u0440\u0430\u0449\u0430\u0448\u0435 \u043f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0438\u044f \u0437\u0430 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043e\u0441\u0442 \u0441\u043b\u0435\u0434 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430\u0442\u0430, \u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0444\u0438\u043b\u0442\u0440\u0438\u0440\u0430\u0448\u0435 \u0441\u043b\u0443\u0447\u0430\u0438\u0442\u0435 \u0441 \u0430\u043a\u0442\u0438\u0432\u043d\u0438 \u0432\u0440\u044a\u0449\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u043e\u043f\u043b\u0430\u043a\u0432\u0430\u043d\u0438\u044f. \u0420\u0435\u0437\u0443\u043b\u0442\u0430\u0442: \u041f\u043e\u043b\u0443\u0447\u0435\u043d \u0435 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043d\u0430 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438\u0442\u0435 47 %, \u0430 \u043f\u0440\u043e\u0437\u0440\u0435\u043d\u0438\u044f\u0442\u0430 \u0438\u043c \u0441\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0438 \u0437\u0430 \u043f\u0440\u043e\u043c\u044f\u043d\u0430 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043d\u0430 \u043d\u0430\u0439-\u043f\u043e\u0441\u0435\u0449\u0430\u0432\u0430\u043d\u0430\u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430, \u043a\u043e\u0435\u0442\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u0442\u0430 \u0441 18 %.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> \u0421\u0438\u0433\u043d\u0430\u043b\u0438 \u0437\u0430 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0417\u0430 \u043d\u044f\u043a\u043e\u0438 \u0442\u0435\u0437\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u043e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438 \u043d\u0430\u043f\u043e\u043c\u043d\u044f\u043d\u0438\u044f, \u043d\u043e \u0437\u0430 \u0434\u043e\u0431\u0440\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u0442\u0435 \u0441\u0430 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0447\u0435. \u0421\u0435\u0441\u0438\u0438\u0442\u0435 \u0437\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0430\u0442\u0438 \u0438 \u043f\u0440\u0435\u043a\u044a\u0441\u043d\u0430\u0442\u0438, \u043a\u043e\u043b\u0438\u0447\u043a\u0438\u0442\u0435 \u0437\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438, \u0432\u0441\u0438\u0447\u043a\u0438 \u043f\u0440\u043e\u043f\u0443\u0441\u043d\u0430\u0442\u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0441\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u043e \u0437\u043d\u0430\u0447\u0438\u043c\u0438.<\/p>\n<p>\u0422\u043e\u0432\u0430 \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u043d\u0430\u043f\u043e\u043c\u043d\u044f\u043d\u0435 \u0438 \u0438\u043c\u0430 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u043d\u0438 \u0446\u0438\u0444\u0440\u0438, \u043a\u043e\u0438\u0442\u043e \u0433\u043e \u0434\u043e\u043a\u0430\u0437\u0432\u0430\u0442: \u043e\u043a\u043e\u043b\u043e 65 % \u043e\u0442 \u043a\u043e\u0448\u043d\u0438\u0446\u0438\u0442\u0435 \u0441\u0430 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438. \u041d\u043e \u0441 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438\u0442\u0435 \u0437\u0430 \u043d\u0430\u043f\u043e\u043c\u043d\u044f\u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0442 \u0441\u044a\u0441 70 % \u0437\u0430 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u043a\u043e\u043b\u0438\u0447\u043a\u0438 \u0438 30 % \u0437\u0430 \u043f\u0440\u0435\u043a\u044a\u0441\u043d\u0430\u0442\u0438 \u0442\u044a\u0440\u0441\u0435\u043d\u0438\u044f (\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a - Triggered Messaging 2014).<\/p>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u0418\u0441\u0442\u043e\u0440\u0438\u044f \u043d\u0430 \u0443\u0441\u043f\u0435\u0445\u0430:<\/strong><\/p>\n<p>\u041c\u0430\u0440\u043a\u0430\u0442\u0430 \u0437\u0430 \u0441\u043f\u043e\u0440\u0442\u043d\u0438 \u0441\u0442\u043e\u043a\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0438 \u0441\u0435\u0440\u0438\u044f \u043e\u0442 \u0442\u0440\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0437\u0430 \u0432\u044a\u0437\u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u043a\u043e\u043b\u0438\u0447\u043a\u0438. \u0412\u043a\u043b\u044e\u0447\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0430 \u043f\u043e \u0432\u0440\u0435\u043c\u0435 \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0430 \u043f\u043e\u043c\u043e\u0433\u043d\u0430 \u0434\u0430 \u0441\u0435 \u0432\u044a\u0437\u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442 29 % \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0438 \u0434\u0430 \u0441\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u044f\u0442 \u0431\u0438\u043b\u0435\u0442 \u0441 12 %.<\/p>\n<h2><strong>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/h2>\n<p>\u0418\u0437\u0433\u043e\u0442\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u043e\u043d\u043d\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u0434\u043e\u0431\u0440\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a\u0432\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430\u0442 \u0442\u0435, \u043a\u0430\u043a\u0432\u043e \u0433\u0438 \u043e\u0442\u043b\u0438\u0447\u0430\u0432\u0430 \u043e\u0442 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u0438\u043c\u0435\u0439\u043b, \u043a\u0430\u043a\u0432\u0438 \u0441\u0430 \u043f\u043e\u043b\u0437\u0438\u0442\u0435 \u043e\u0442 \u0442\u044f\u0445 \u0438 \u043a\u0430\u043a\u0432\u0438 \u0441\u0430 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0438\u043c \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438.<\/p>\n<p>\u0410 \u0437\u0430 \u0434\u0430 \u043f\u0440\u0438\u043b\u043e\u0436\u0438\u0442\u0435 \u0432\u0441\u0438\u0447\u043a\u043e \u0442\u043e\u0432\u0430 \u0441 \u043a\u043e\u043d\u0442\u0440\u043e\u043b, \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u0438 \u043c\u0430\u0449\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u043e\u0441\u0442, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0440\u0430\u0437\u0447\u0438\u0442\u0430\u0442\u0435 \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430. <strong>MasterBase\u00ae<\/strong>\u0441 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 20 \u0433\u043e\u0434\u0438\u043d\u0438 \u043e\u043f\u0438\u0442 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430 \u0438 \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435 \u0432 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0434\u044a\u0440\u0436\u0430\u0432\u0438, \u0432\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u0434\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u0442\u0435 \u0442\u043e\u0437\u0438 \u0442\u0438\u043f \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043f\u043e \u0441\u0438\u0433\u0443\u0440\u0435\u043d, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u0438 \u043d\u0430\u043f\u044a\u043b\u043d\u043e \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u0438\u043c \u043d\u0430\u0447\u0438\u043d.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/bg\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=300%2C191&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043f\u043e\u0449\u0430 \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u043f\u043e \u0438\u043c\u0435\u0439\u043b\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5696578097184677;width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0422\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u043f\u043e\u0449\u0435\u043d\u0441\u043a\u0438 \u043f\u0440\u0430\u0442\u043a\u0438 \u0441\u0430 \u0446\u0435\u043d\u043d\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u0447\u0435\u0441\u0442\u043e \u0441\u0430 \u043f\u044a\u0440\u0432\u0438\u044f\u0442 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u043c\u0435\u0436\u0434\u0443 \u0434\u0430\u0434\u0435\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438 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