{"id":15126,"date":"2024-07-19T13:36:23","date_gmt":"2024-07-19T10:36:23","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=15126"},"modified":"2024-09-13T13:10:45","modified_gmt":"2024-09-13T10:10:45","slug":"%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d0%b7%d0%b0%d1%86%d0%b8%d1%8f-%d0%bd%d0%b0-%d1%82%d1%8a%d1%80%d0%b3%d0%be%d0%b2%d0%b8%d1%8f%d1%82%d0%b0-%d0%bd%d0%b0-%d0%b4%d1%80%d0%b5%d0%b1%d0%bd","status":"publish","type":"post","link":"https:\/\/masterbase.com\/bg\/automatizacion-del-retail-eficiencia-y-pesonalizacion-de-la-experiencia-de-compra\/masterbase\/","title":{"rendered":"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e: \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e"},"content":{"rendered":"<h1>\u0412\u0441\u044a\u0449\u043d\u043e\u0441\u0442, \u0430 <a href=\"https:\/\/www.startus-insights.com\/innovators-guide\/retail-industry-trends-innovation\/\">\u043f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435<\/a> \u0440\u0430\u0437\u043a\u0440\u0438\u0432\u0430, \u0447\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438\u0442\u0435 \u0435 \u0441\u0440\u0435\u0434 \u0432\u043e\u0434\u0435\u0449\u0438\u0442\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0437\u0430 2024 \u0433. \u0437\u0430 14% \u043e\u0442 \u0430\u043d\u043a\u0435\u0442\u0438\u0440\u0430\u043d\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/h1>\n<p>\u041f\u0440\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 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\u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0438 \u0434\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0442 \u0446\u044f\u043b\u043e\u0441\u0442\u043d\u043e\u0442\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15129\" data-permalink=\"https:\/\/masterbase.com\/bg\/automatizacion-del-retail-eficiencia-y-pesonalizacion-de-la-experiencia-de-compra\/masterbase\/estudio-automatizacion\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?fit=862%2C687&amp;ssl=1\" data-orig-size=\"862,687\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Los consumidores prefieren la automatizaci\u00f3n\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?fit=800%2C638&amp;ssl=1\" class=\"wp-image-15129 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion-300x239.png?resize=490%2C390&#038;ssl=1\" alt=\"\u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \" width=\"490\" height=\"390\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?resize=300%2C239&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?resize=768%2C612&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?w=862&amp;ssl=1 862w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u0412 \u0442\u0430\u0437\u0438 \u0441\u0442\u0430\u0442\u0438\u044f \u0449\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043c\u0435 \u043a\u0430\u043a \u043d\u044f\u043a\u043e\u043b\u043a\u043e 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\u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e<\/b><\/h2>\n<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u0432 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u043e\u0431\u0445\u0432\u0430\u0449\u0430 \u0448\u0438\u0440\u043e\u043a \u0441\u043f\u0435\u043a\u0442\u044a\u0440 \u043e\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f - \u043e\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043d\u0430\u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0434\u043e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435.<\/p>\n<p>\u0427\u0440\u0435\u0437 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0432\u0442\u0430\u0440\u044f\u0449\u0438 \u0441\u0435 \u0437\u0430\u0434\u0430\u0447\u0438, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u0442\u0430 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043d\u0430\u043c\u0430\u043b\u044f\u0442 \u0433\u0440\u0435\u0448\u043a\u0438\u0442\u0435, \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0442 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435 \u0438 \u0434\u0430 \u043e\u0441\u0432\u043e\u0431\u043e\u0434\u044f\u0442 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u0438, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0430\u0442 \u0432\u044a\u0440\u0445\u0443 \u0437\u0430\u0434\u0430\u0447\u0438 \u0441 \u043f\u043e-\u0432\u0438\u0441\u043e\u043a\u0430 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442.<\/p>\n<h2><b>\u0423\u0441\u043f\u0435\u0448\u043d\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0432 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e<\/b><\/h2>\n<h3><b>\u0421\u043b\u0443\u0447\u0430\u0439 1: \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0437\u0430\u043f\u0430\u0441\u0438\u0442\u0435<\/b><\/h3>\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u0432\u043d\u0435\u0434\u0440\u044f\u0432\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0437\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0437\u0430\u043f\u0430\u0441\u0438\u0442\u0435, \u043a\u043e\u044f\u0442\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0440\u0435\u0433\u0443\u043b\u0438\u0440\u0430 \u043e\u0431\u0435\u043c\u0430 \u043d\u0430 \u0437\u0430\u043f\u0430\u0441\u0438\u0442\u0435 \u0432\u044a\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0430\u043d\u043e\u0442\u043e \u0442\u044a\u0440\u0441\u0435\u043d\u0435.<\/p>\n<p>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u043a\u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u0430\u043d\u043d\u0438 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u0438 \u0432\u044a\u043d\u0448\u043d\u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u0438, \u043a\u0430\u0442\u043e \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u043c\u0435\u0441\u0442\u043d\u0438 \u0441\u044a\u0431\u0438\u0442\u0438\u044f, \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430 \u043f\u043e\u043f\u044a\u043b\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435.<\/p>\n<p>\u0422\u0430\u0437\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u043d\u0430\u043c\u0430\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0437\u0430 \u0441\u043a\u043b\u0430\u0434\u0438\u0440\u0430\u043d\u0435 \u0441 25% \u0438 \u0434\u043e \u043d\u0430\u043c\u0430\u043b\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043d\u0435\u0434\u043e\u0441\u0442\u0438\u0433\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0441\u044a\u0441 15%, \u043a\u0430\u0442\u043e \u043f\u043e \u0442\u043e\u0437\u0438 \u043d\u0430\u0447\u0438\u043d \u0441\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430 \u043d\u0430\u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438 \u0441\u0435 \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430 \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435.<\/p>\n<h3><b>\u0421\u043b\u0443\u0447\u0430\u0439 2: \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438<\/b><\/h3>\n<p>\u0414\u0440\u0443\u0433\u0430 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\u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e:<\/p>\n<ul>\n<li><b>\u041f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442:<\/b> \u0427\u0440\u0435\u0437 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0432\u0442\u0430\u0440\u044f\u0449\u0438 \u0441\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0438, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u0434\u0430\u043d\u043d\u0438, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043d\u0430\u043c\u0430\u043b\u044f\u0442 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0438 \u0434\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0442 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0441\u0438 \u0442\u043e\u0447\u043d\u043e\u0441\u0442.<\/li>\n<li><b>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 \u0437\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435:<\/b> \u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438\u0442\u0435 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u043a\u0438 \u0438 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0438 \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u0442 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0438 \u043d\u0430\u0441\u044a\u0440\u0447\u0430\u0432\u0430\u0442 \u043b\u043e\u044f\u043b\u043d\u043e\u0441\u0442\u0442\u0430 \u0438\u043c.<\/li>\n<li><b>\u041d\u0430\u043b\u0438\u0447\u043d\u043e\u0441\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430:<\/b> \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043d\u0430\u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0432 \u0440\u0435\u0430\u043b\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430, \u0447\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0441\u0430 \u0432\u0438\u043d\u0430\u0433\u0438 \u043d\u0430\u043b\u0438\u0447\u043d\u0438 \u0438 \u043d\u0430\u043c\u0430\u043b\u044f\u0432\u0430 \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435.<\/li>\n<li><b>\u0415\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433:<\/b> \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d\u0438\u0442\u0435 \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0430 \u043f\u043e-\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438, \u043a\u0430\u0442\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u0442 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043d\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438\u0442\u0435 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435.<\/li>\n<\/ul>\n<h3><b>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/b><\/h3>\n<p>\u0422\u044a\u0440\u0433\u043e\u0432\u0446\u0438\u0442\u0435 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u0432\u0441\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u0449\u0435 \u0432\u043d\u0435\u0434\u0440\u044f\u0432\u0430\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f, \u0437\u0430 \u0434\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0442 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438\u0442\u0435 \u0438 \u0434\u0430 \u043d\u0430\u043c\u0430\u043b\u044f\u0442 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u0449\u0435 \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0437\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043d\u0430\u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435.<\/p>\n<p>\u0422\u044a\u0440\u0433\u043e\u0432\u0446\u0438\u0442\u0435 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u0449\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430, \u0437\u0430 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0430\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438 \u0431\u0435\u0437\u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u043e \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435 - \u043e\u0442 \u0441\u044a\u0440\u0444\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u0434\u043e \u043a\u0430\u0441\u043e\u0432\u0430\u0442\u0430 \u0431\u0435\u043b\u0435\u0436\u043a\u0430.<\/p>\n<p>\u0412 MasterBase\u00ae \u0441\u043c\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u043d\u0438 \u0438 \u0440\u0430\u0437\u043f\u043e\u043b\u0430\u0433\u0430\u043c\u0435 \u0441 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u043d\u0430\u0442\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u0437\u0430 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435\u043c \u0434\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u0441\u0438 \u043f\u043e \u043b\u0435\u0441\u0435\u043d, \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d \u0438 \u0435\u0432\u0442\u0438\u043d \u043d\u0430\u0447\u0438\u043d.<\/p>\n<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0435 \u0435 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e, \u0442\u044f \u0435 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0442\u043e \u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e, \u0430 \u043d\u0438\u0435 \u0441\u043c\u0435 \u0442\u0443\u043a, \u0437\u0430 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435\u043c \u0434\u0430 \u0438\u0437\u0432\u043b\u0435\u0447\u0435\u0442\u0435 \u043f\u043e\u043b\u0437\u0438\u0442\u0435 \u043e\u0442 \u043d\u0435\u044f.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=automatizacion-de-procesos-en-areas-comerciales\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"8081\" data-permalink=\"https:\/\/masterbase.com\/bg\/automatizacion-de-procesos-en-areas-comerciales\/masterbase\/ebook_descargarazul-3-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?fit=1667%2C1074&amp;ssl=1\" data-orig-size=\"1667,1074\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook Automatizaci\u00f3n en\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook Automatizaci\u00f3n en&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?fit=800%2C516&amp;ssl=1\" class=\"wp-image-8081\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2-300x193.png?resize=589%2C379&#038;ssl=1\" alt=\"\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043a\u043d\u0438\u0433\u0430 \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0432 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438 \u043f\u043b\u043e\u0449\u0438\" width=\"589\" height=\"379\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=1024%2C660&amp;ssl=1 1024w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=768%2C495&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=1536%2C990&amp;ssl=1 1536w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?w=1667&amp;ssl=1 1667w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u0432 \u0441\u0435\u043a\u0442\u043e\u0440\u0430 \u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u0435 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0430 \u0441 \u0443\u0441\u044a\u0432\u044a\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u0430\u043d\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0438, \u043a\u043e\u0438\u0442\u043e \u0440\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0442 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043d\u0430 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